Like shooting with film in 2014? Or, even more "old school," shooting large format in 2014?
Thank you. I take that as a high compliment. Most "new" things are fads that will fade rather quickly. Things that have stood the test of time are the few which didn't fade. Running a "tight ship" business the way HARMAN does, quite successfully, is one of those "old school" things.
Nobody except the person that bought the film would see edge printing. Anyone wanting to promote the Ilford brand on Facebook, Instagram, etc. can easily paste in a logo as pseudo edge printing. I'll wager that HARMAN wouldn't object. In any case, what one sees on a monitor has no chance of conveying the superiority of silver halide, so those who print (silver or alternative processes) are the only ones who
might be able to convert the unwashed. They
should "win."