I live in Maine and I see a lot of tourists in the Summer. Almost every time I go to a popular spot at LEAST one person has a 35mm camera. They do skew younger I suppose though I don't think I'm that old (35). Rarely do I see anyone but pros shooting portrait sessions using a DSLR. Everyone else, smart phones.
It was a mistake to think photography is a zero sum game in which the easiest route to the sharpest image wins. The craft now belongs to a class of activities in which the 'journey' so to speak is a big part of it. Horseback riding, sailing, listening to vinyl records, making bread from scratch, it's all the same feeling. Sitting with your laptop or desktop computer editing photos is not a fun or engaging experience, IMO. I'm glad more people are coming into the fold!
Some of these camera companies might want to do some production runs of film backs or film bodies.