This reminds me of something from my old audio production days a decade ago. In our studio and in the field, we ran mac desktops and laptops (back when the old G4 was the tops). Not that the PC's wouldn't work as well, but, you know, the "coolness" factor. We wouldn't be caught dead on a PC for fear of ridicule from our musician clients and video guys. We even named it as such, our gear had to have the "coolness" factor. Same with Leica. And yes, I own 3 of them, and yes, the "coolness" factor is there as well. One of my pro photog friends in the music industry even gave it the "cool" nod of approval last weekend as I let him fondle my M5 (the least cool M unless one reaaaaaallly knows that it is the greatest M made).
I shoot Nikon, Canon, Pentax, Minolta, Oly, Mamiya as well so I have no particular brand loyalty. Just find the humor in things (currently fondling my Minolta xd-11, pseudo Leica).
FYI, I also like nice watches, pens and knives. The cheap ones work just as well (which I have plenty of), but, well, you know..."coolness."
Oh, and I drive an old Ford Ranger and ride a Honda Motorcycle. Not worried with coolness in vehicles
