Basically, they have everything you would expect from a pro camera, including many of the advantages of a large format system, in terms of system-building ability to suit a wide variety of tasks.
First of all, they are a fully modular SLR. Thus, they are incredibly versatile. They are a sensibly designed camera made as a total system, and have certain advantages over a Hassy system (while the Hassy also has several advantages of its own over the Mamiya, most notably smaller size, faster lenses, greater backwards compatibility, a more simple design, and arguably better build quality and reliability.).
Due to the "ideal" format, the image quality is "technically" higher than a Hassy at the same print size, due to the fact that the RB neg doesn't need to be blown up as much.
They are a bellows camera, and have the advantages thereof (just like the C-series TLRs), just like large format.
They don't need to be rotated to change between horizontal and vertical orientations, just like large format.
They use largely interchangeable components back over 30 years, just like large format.
They are easily accessorizable and customizable, just like large format.
They synch with electronic flash at all shutter speeds, just like large format.
...and they are cheap...especially now, just like large format.
BTW, an RZ is not necessary. An RB will be much cheaper and nearly as good, although older.