To clear up the confusion between the element chromium and color dyes. The element was so named because of the brilliant colors of its compounds. For example chrome alum solutions can appear as either purple or green. Potassium chromate solutions are yellow in color. In fact I cannot think of a chromium compound that isn't colored.
+1
and see 1.1 (and example) in...
http://www.oxforddictionaries.com/definition/english/chrome

