StorminMatt
Member
- Joined
- Nov 19, 2008
- Messages
- 257
- Format
- 35mm
I think a BIG part of the problem with Astia might be marketing. Specifically, it is marketed as a 'fashion film' with 'accurate ski tones'. Indeed, the 'ast' in 'Astia' is said to stand for 'accurate skin tones'. Due to the fact that photographers who shoot people (and still shoot film) generally go for C41, they probably don't buy alot of it. Also, because it is widely considered a 'fashion film' vs an 'outdoor film' (which is what Velvia has been heavily marketed as over the years), outdoor photographers (who generally DO shoot slides if they shoot film) tend to shun it. Fuji would be wise to market it is more of a general purpose film instead. After all, this is what Sensia is marketed as, and Sensia is basically just consumer Astia. Also, there are PLENTY of people out there who would prefer a slide film without the gaudiness of Velvia or the blue cast of Provia. And Astia fits the bill quite well on both counts.