That's an interesting question, and while it's easy enough to ask, answering it is actually quite complex.
Ultimately I think it boils down to two rationales: (1) productivity and (2) discontinuous technological trajectories.
As to (1), drum scanning essentially boils down to digitizing the film one single pixel at a time. This means that if it needs to be done fast (which you'd done to cut down wait times and increase human operator efficiency), the process needs to be accelerated to pretty insane levels. This is exceedingly complex and expensive to do due to a couple of fundamental technological challenges involved. At the time other scanning concepts arrived at the scene, it's doubtful that the technology even existed or was feasible to create to get a drum scanning concept at a similar productivity level as currently common concepts using strip CCD's.
Concerning (2), photomultiplier tubes (PMT's) are essentially vacuum tube technology and as such are rooted in the early 20th century. By the 1960s, solid state/silicon-based electronics started to replace vacuum tube tech at a large scale. The latter has the obvious advantages (in general) of being more compact, allowing for simpler circuitry, lower cost and lower energy consumption. Combined with (1), the overall simpler, more compact and cheaper design of a solid-state/silicon-based scanning concept turned out to be more attractive.
Taken together, apparently the higher cost, complexity and lower productivity of a PMT-based approach just wasn't justified by the higher quality. Keep in mind that silicon-based approaches can be pretty high quality as well; for instance, the FlexTight concept realized fairly high quality levels using silicon pretty early on in the era of CCD-based scanners. The fact that we're working with often less capable CCD-based machines has more to do with cost and size requirements than with the capabilities of the concept as such.
Of course, in recent years, single-pass capture using a 2-dimensional array (e.g. 'camera scanning') has logically continued the direction that was already initiated when PMT mostly gave way to CCD.
Any of these points could be expanded with considerable backstories; I summarized in a bit of a haphazard way for brevity.