As a publishers of magazines, in a previeous industry, I can tell you, doing a magzine and keeping it a float, is far more difficult that you can imagine, I hate the amount of ad's in the current magazine industry, but also know that in order to pay for the magazine, the ad's must be there and the hot topics unfortunately are digital, so we will continue to see an increase in digital in most of the current magazines, because that is what sells to the majority of buyers. I don't currently subscribe anylonger to any photo mags, due to the fact and the majority of issues that come out, have absolutely nothing I want to read about, myself personally would say my 'Dream' Mag would be well balanced in thirds, with photo showcase, techniques and locations, and less about the equipment, the equipment articles have been pretty useless for years now. I would far rather drop into the B&N or Borders and thumb through and pick up the mags that I want, instead of throwing 90% of a subscription in the book shelf where it will never be read. I also think the magazine industry really needs to get its shipping and delivery schedule back in line, it seems to really be hit and miss on when a magazine will show up now a days! I always hear the excuse to the late delivery is the mails fault, which yes, mail does play a small part at times, but not as often as the current publishers would like you to believe, I would also like to see the favortisim to be less in the mag industry, and see more from real life photogs and not just the commercial successful types, regular columns are fine, but it seems as if every magazine I pick up, is always filled with articles from the same guys/gals that have been prevelant for years with no information from the guys/gals who are photographers and not salesmen. It will be interesting to watch the growth of the new magazine that has been mentioned here, but It will be a tough road to hoe, to ensure the growth and success of it.
The magazine industry is a difficult one at best, and a financial money pit at worst, the buying public is very fickle and the ebb and tide is dependant on the public who buys the magazines..
So being honest with you, I don't know that the 'Dream' magazine is really possible.
Dave