What I saw at Food Lion

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juan

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First, Food Lion is a North Carolina based chain of supermarkets with stores in the southeastern US.

I was shopping there last week, and my eyes happened to drift over to display rack in the middle of an aisle - it contained some impulse buying items such as batteries and finger-nail clippers and a few point and shoot cameras from Fuji and Kodak. I was shocked to see one from Kodak had big, bold letters promoting Classic B&W.

I picked one up, and, yes indeed, it is a point and shoot camera containing 400 speed Kodak black and white film (didn't say if it was TriX or TMax). The ad copy on the package was promoting the classic look of black and white photography and it seemed to be directed towards the scrapbooking and family photo crowds.

I found it very interesting - although not interesting enough to buy one of the things.
juan
 

modafoto

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juan said:
I picked one up, and, yes indeed, it is a point and shoot camera containing 400 speed Kodak black and white film (didn't say if it was TriX or TMax). The ad copy on the package was promoting the classic look of black and white photography and it seemed to be directed towards the scrapbooking and family photo crowds.

The film is Kodak's C41-style black/white-film designed for colour processing (fast and easy for the ordinary family snappers). A great film for black and white for those who do not want the hassle of traditional B&W films
 

Dave Parker

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Both Kodak and Ilford have been marketing B&W point and shoot throw aways for several years now, we used to sell the heck out of them around wedding season when I worked at the photo store, they also marketed a 'wedding kit' that contained something like 24 cameras to be place on the tables at the reception so the guest could have a camera to snap quick and candid shots on the spur of the moment. It is C41 process monochrome film designed for printing on color paper.

Dave
 

eclarke

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Hi all,
I made a quip at the lab who does my E6 about B&W being non-existent for them and the guy told me that B&W weddings are the rage here in Milwaukee and that he is processing more B&W than he has in years..Evan Clarke
 
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