Good afternoon Early Riser,
Early Riser said:
You really think that he'd switch over from a manner in which he has worked for decades, potentially compromising the quality of his work for which he has received acknowledgement and rewards, if the switch to digital is not actually advantageous to his image making? Risk his work, his legacy, for an endorsement? This is like conspiracy theorists. Oh he can't possibly be using digital because it works better for him, he must be using it because he's been bribed/corrupted/lazy to use it!!
Yes to all your questions above. Is that surprising? I have met enough other fine art photographers that did the exact same thing I spoke about, so no conspiracy theory. Most of those that took on equipment or work methods for endorsements or gear still evaluated that gear. The risk was in each case something each one of them likely considered small, otherwise I doubt there would have been a change. Perhaps
calculated risk would be better terminology? Many of those making the change over feel it allows for many improvements in their workflows or sales abilities.
If ColorSpan gave me full free use of their latest giant printer for my images, you bet your a** I would sign up to do endorsements. This is a business decision that has little room for emotions. There would be no bribing, because I have already seen the capabilities and decided there is nearly no quality risk for me. Anyway, this is just an example. I don't think I would be
selling out nor do I think Franz Lanting
sold out . . . . . if you got that from my post, then I apologize profusely for the misinterpretation.
There is absolutely nothing wrong with finding an advantage in anything. If he suddenly figured out that wearing Burkenstocks or Rockports allowed him to capture more images, then I am not the person to refute his choices. If Canon came to him and wanted to sign him up under their Explorers of Light Program, then the following year Nikon wanted him on their endorsement program for advertising, why wouldn't he take the opportunity?
Early Riser said:
I can tell you from personal experience as I have done endorsements for products I use and have turned down endorsements for products I don't use, that the last thing I would do is use a product for my photography that didn't work for me just because I might get some money to use it.
Sure, but you still try it out. If it works, then great. When it doesn't work, then that could reflect badly upon your images, then those that were buying your images, or hiring you, would notice. Turning things down when they do not help you is a good business decision.
I never meant what I wrote to be an all or nothing 100% choice. Some flexibility is required in anything, even whether or not someone continues using gear that may have been loaned for evaluation. There are quite likely some cameras and gear out there that no amount of money could convince some photographers to adopt . . . the gear still needs to fit with how each photographer wants to capture or print their images.
Early Riser said:
The guy is a world class photographer who's career many here would envy and he's made a choice about his working materials. Why is this such a big deal. Just wish him luck and continued success and get over it.
I wish him no
ill will nor am I envious of him. I have no desire to be the next Franz Lanting; quite simply I just want to be the best Gordon Moat I can become. Further, I have nothing to
get over with any of this; we are in a discussion in a forum in which people write their opinions, so I wrote mine. I can be wrong, and I will admit when I am wrong, but without hearing it from Franz Lanting in person I can only make statements what I have seen numerous times from many other fine art photographers.
It is not a
big deal except that this is APUG, so when non-traditional printing comes forward with any implied concept of it being
better, whether or not it really is better, then you can expect some discussion. Recall that
better will always be subjective; the things I find best are probably quite different than what you or Franz Lanting consider best.
I don't think Franz Lanting needs me to wish him luck, since he looks to be doing quite well, but I will wish him all the best in his future in photography. I also wish you and your life in photography become all that you hope to achieve in the future. I don't know you nor your work, but I sincerely hope you accomplish your goals. Best of luck, and stay an active photographer. if I have offended you in any way, please understand that I have a right to express my opinion, and I mean no ill nor harm to anyone, and I apologize if you took offense to anything I have written.
Thank you,
Gordon Moat
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