it seems interesting (at least to me) that more people(average consumers) buy film around the holidays, because THEY know that the film images will last longer.
digital files= POOF, "where'd all the pictures go" (day after christmas, Dad learning what the buttons and 'format card' actually means"
film: snap(x24,36) = $5-$10 at Costco, (everyone nicely exposed, happy, shiny faces, and wonderful memories on QUALITY materials for years of enjoyment!
at least from my observances over the last 2-3 years....
-Dan