It's all the marketing bullstuff which is fake.
But shooting the large-format film was a relaxing and, most important, creatively rejuvenating experience. With no motor drive to capture three frames every second (as with my Canon 5d Mark II cameras), I was forced to slow down and think about each frame.
Thinking about composition has nothing to do with 100-years old cameras. A Canon 5d Mark whatever does not prevent you to compose carefully. A badly developed analogue photograph can hardly be judged, from the outside, as a creatively rejuvenating experience.
On the other hand, the obvious can always be stated. If the experience was creatively rejuvenating for the author, who are we to doubt about it? Maybe he really got younger. And if this creatively rejuvenating production sells for good money, who are we to say that those who spend this money have very little understanding of what a good picture looks?
The utmost obvious statement de gustibus non disputandum can also be added here.
But the fact remains that most of those reading that stuff will actually think that 100-years-old technology can only produce results that technically faulty.
If he had said: "I wanted to test waters with large format, old lenses, old techniques, and I am not very technically prepared with any of those, but I did find the path rewarding" he could have been sincere and genuine.
By just selling his bad technique as due to old technology he is "falsifying" the technical value of the technology he's not fully exploiting.
I think this is original critique. It's selling (counterfeiting) bad technique as old technology. The fact that he can sell this for good money make things worse.
Some people "sold" the Trevi Fountain to American tourists in the past, you know, there always is somebody ready to buy anything if you look carefully... (I understand the person who "bought" the Trevi fountain more though).
Modern crap art with a ridiculous "artist statement" can sell for huge money. That doesn't make art in the eyes of anybody but those who buy it, and possibly not even (considering that those buying are often just speculating on its raise in value, regardless of its artistic quality).