I always like to have a look at the datasheet to try and understand what's going on with a film. I can look at negatives, scans and prints all day, and gladly do, but the datasheets often help me to make sense of what I'm seeing - or not seeing, as it sometimes happens.
Since I'm familiar with Portra 400 and Ektar, it makes sense for me to compare the two. It also helps that Kodak publishes really nice and complete (and comparable!) data on their films.
Spectral sensitivity H/D curves; Portra in magenta, Ektar in brown:
This is the absolute comparison which mostly shows that Ektar is slower. Well, duh.
But how do those curves overlap? This will tell us something about contrast and crossover differences between these films. Let's shift the Ektar curve left (and create a virtual "Ektar 400"...!):
The curves are remarkably similar at the toe, and overall gamma/contrast tracks fairly closely
on average. However, Ektar shows a steeper blue curve (it crosses to yellow highlights in the positive), while green and especially red shoulder off distinctly (creating green and red = brown highlights). When shooting bright blue skies, I can see how this can be mistaken for a cyan crossover, since the yellow + brown combined with the blue sky will shift it to a cyan color (that's not particularly attractive). Note that earlier on, with a little less overexposure, there is really a cyan crossover due to the bump in the red channel. But it's accompanied with a yellow crossover as the blue channel is quite steep at that point, too, so it's more of a green than a cyan crossover.
From this, I would surmise that Ektar is a film with a certain character or zest to it, if you will, while Portra succeeds in just being very (remarkably) accurate and well-behaved.
Let's have a look at spectral sensitivity:
What's remarkable here is that we see the same bump of magenta contamination/crossover at blues that are close to UV (400-420nm). This is also present in Gold 200. In fact, the bump in yellow density (i.e. a 'blue boost') around 470nm that Gold shows is also present in Ektar. The other channels match Portra reasonably well, so Ektar really isn't a "modified Kodak Gold". This is also evidenced by the fact that the very distinct cyan/red contamination in the lower wavelengths that Gold exhibits is not present in Ektar (or Portra). For amusements' sake, here's Gold 200 (cyan) vs Ektar (brown):
Ektar will overall render brilliant and rich reds in comparison with Gold, and also rich blues. Sure enough, if I reflect on my hands-on experiences with Ektar, this really stands out at least for me: Ektar's blues and reds are really 'something else', and nothing seems to get close to them especially when printed on Kodak Endura.
For completeness' sake, here are the dye densities (not to be confused with spectral sensitivity!!!!) of Portra 400 (magenta) and Ektar (brown):
Note how Ektar will render a mid-grey subject with much higher blue density in the negative. I.e. if you were to scan or print correctly exposed and processed negatives of a grey subject on Portra 400 and Ektar side by side, the Ektar scan/print would look cooler/more blue (more blue density in the negative = less yellow dye formation in the paper). This will be more pronounced when using a narrow-band light source for printing or scanning with its blue centered around 450nm. With e.g. a Kodak Wratten #2 (centered around 430nm) filter in an additive setup, the difference will be less apparent. Of course, the difference can simply be filtered away in printing or digital post processing.
Note also that the orange mask of Portra 400 and Ektar will look nearly identical.
So, using this to attempt to formulate an answer to the question
@Romanko asked, I would surmise:
* Shoot Ektar not for its real-world accuracy (although it's no slouch in this department). In a subtle way, it's a 'special effects' film that emphasizes certain things.
* One thing Ektar will certainly emphasize, is 'cool shadows'. Since the blue curve is steeper than the others, highlights have a tendency to go yellow (in the positive/print/scan), and if you balance this out, it'll create a blue cast in the shadows. I guess this isn't problematic since it matches our subjective experience quite well.
* Enjoy Ektar's blues and reds. They're particularly richly differentiated since the film manages to capture more nuances in those bands than 'consumer grade' films - although Portra 400 is really close in terms of reds.
* Overexposure of Ektar emphasizes its unique character as it'll push the image up on the curves into a region where they no longer track perfectly.
* Don't freak out if your Ektar prints or scans a little differently than Portra in terms of yellow/blue balance; it just does. But this is only an issue if you run an absolute comparison.