Three new film photography products from Fujifilm

Henning Serger · Apr 8, 2021

Dear photrio members,

there are three new film photography products from Fujifilm on the market. Or to be more precise:
One reintroduced product and two new products.
The reintroduced product is the Fujifilm QuickSnap Waterproof 800 'underwater' single-use camera (SUC). It is loaded with ISO 800/30° Superia X-Tra 800 film with 27 exposures. Which of course also means that Superia X-Tra 800 is back in production.
https://petapixel.com/2021/03/30/fu...e-quicksnap-waterproof-800-disposable-camera/
https://www.fujifilm.com/us/en/consumer/film-quicksnap/quicksnap/quicksnap-waterproof#
This QuickSnap 800 is already available e.g. at B&H and Adorama.

SUCs are generally very popular products, especially in certain markets like the USA, but also in several Asian countries. Millions of SUCs are sold globally every year.
With this significant demand / user base for Superia X-Tra 800 via this SUC it would make much sense if this film would be distributed again globally as a normal 135 36exp. film as well.
Therefore photographers who are interested in using Superia X-Tra 800 as standard 135 36exp. should show their demand and contact their local Fujifilm subsidiary. Or contact them via Fujifilm's internet / social media channels like
https://www.ishootfujifilm.com/
https://www.instagram.com/fujifilm_profilm
https://www.fujifilm.com/us/en/consumer/support/film-quicksnap/contact#

And then we have two new instax produtcs. One camera and one new film.
The new camera is the instax mini 40 (see picture below), and the new film is the instax mini Film Contact Sheet (also see picture below).
The instax mini 40 is an entry level model with about the same technical features as the mini 11, but with a completely different cool "retro-optic". Male photographers are the main target group.
The instax mini Film Contact Sheet has a contact sheet look with a black frame and brigther letters on it.

Best regards,
Henning

Wallendo · Apr 8, 2021

Superia X-Tra 800 is interesting. Hopefully it will be released.

Kodak had made 800 ISO film for SUC's, but chose not to release it as individual rolls, hopefully, Fuji will do otherwise. I am not a big fan of Portra 800 (I generally don't like the subdued hues of Portra films in general) - I do use it occasionally because there are no other options.

I tend to use 1 or 2 single use waterproof cameras a year. You can take the cameras out on the beach without worrying about damaging or losing an important camera. I have several underwater 35mm cameras, but each has some issues. My Minolta Weathermatic had weird focusing behavior underwater, I have a large Sun and Sea camera which is really just a cheap point and shoot inside a very nice enclosure, and I currently know of no source for seal replacement servicing for my Nikonos.

Ko.Fe. · Apr 8, 2021

I remember how this last camera with this film was collecting dust for years at pharmacy near my first work in Canada. Until I finally purchased it

I'm glad they made something as Instax which will not make me looks infantile and doesn't look like product from baby formula shelf at Walmart. If price is right (under 100 cad), I might get it.

pentaxuser · Apr 8, 2021

Thanks for the announcement, Henning on these products.Good news on the Superia 800 assuming that Fuji will package it in film boxes. I'd have thought this would be a logical step to take on the basis that if you make the film then making the production run longer to cater for non SUC users then the cost of so doing will be outweighed by the profit to be made from the sales

pentaxuser

foc · Apr 8, 2021

Thanks for the update, Henning. Good news is always welcome.
I am delighted to hear about X-tra 800 film. Isn't it great that single-use cameras (SUC) are being used in such quantities. It surely means there is an interest in film photography. Even if only a small percentage of the SUC users continue on and decide to use a film camera, the bigger the community the better.
Personally, I always liked X-tra 800 (X-tra 400 being the next best thing) and that extra stop can come in very handy in low light.

flavio81 · Apr 8, 2021

Superia 800 was excellent film, really really good stuff. Let's hope they package it individually and not in SUC.

tballphoto · Apr 8, 2021

foc said:
Thanks for the update, Henning. Good news is always welcome.
I am delighted to hear about X-tra 800 film. Isn't it great that single-use cameras (SUC) are being used in such quantities. It surely means there is an interest in film photography. Even if only a small percentage of the SUC users continue on and decide to use a film camera, the bigger the community the better.
Personally, I always liked X-tra 800 (X-tra 400 being the next best thing) and that extra stop can come in very handy in low light.

There is no way that a single use camera can actually be considered a GOOD thing at all.

Its 100% WASTE product.

Agulliver · Apr 9, 2021

tballphoto said:
There is no way that a single use camera can actually be considered a GOOD thing at all.

Its 100% WASTE product.

Get off your high horse. I don't personally use them but they're a fun and cheap way for someone who doesn't own a film camera to shoot some film. Surely anything that might keep a film stock in production is "a good thing". How is it waste if those millions who buy them every year get enjoyment and photographs form them?

Now....Superia 800 was wonderful stuff. I finished my stash in 2019 and the Lomography 800 (believed to be Kodak's SUC 800 in disguise) hasn't been available for a while.

Henning Serger · Apr 9, 2021

Wallendo said:
Superia X-Tra 800 is interesting. Hopefully it will be released.
Kodak had made 800 ISO film for SUC's, but chose not to release it as individual rolls, hopefully, Fuji will do otherwise.

All of current Kodak SUCs are loaded with Ultramax 800 film:
https://imaging.kodakalaris.com/photographers/film/single-use-cameras
At the beginning of the year Kodak Alaris said that there are two 'new' films planned to be introduced this year: One being a "reintroduction" of a film which was available some time ago, and one film that has not been offered at all so far.
My assessment is that the first one - the reintroduction - will be Ultramax 800 in standard 135-36Exp. packaging. That would make the most economic sense as this film is "already there". Only investment needed will be new packaging. And the market demand is definitely there.

No matter if my assessment will be right or not, it would be clever for Fujifilm to offer Superia X-Tra 800 also in 135-36Exp.. The market is meanwhile big enough for sufficient demand for two ISO 800/30° CN amateur films, if they are reasonably priced.

Wallendo said:
I tend to use 1 or 2 single use waterproof cameras a year. You can take the cameras out on the beach without worrying about damaging or losing an important camera.

+1.

Wallendo said:
I have several underwater 35mm cameras, but each has some issues. My Minolta Weathermatic had weird focusing behavior underwater, I have a large Sun and Sea camera which is really just a cheap point and shoot inside a very nice enclosure, and I currently know of no source for seal replacement servicing for my Nikonos.

I know a Nikonos service in Germany:
http://www.uw-fotoservice.de/index.php

Best regards,
Henning

Henning Serger · Apr 9, 2021

foc said:
Thanks for the update, Henning. Good news is always welcome.
I am delighted to hear about X-tra 800 film. Isn't it great that single-use cameras (SUC) are being used in such quantities. It surely means there is an interest in film photography. Even if only a small percentage of the SUC users continue on and decide to use a film camera, the bigger the community the better.
Personally, I always liked X-tra 800 (X-tra 400 being the next best thing) and that extra stop can come in very handy in low light.

Yes, Félim, I completely agree.
I also liked Superia X-Tra 800. Due to my tests it has been the best ISO 800/30° amateur negative film ever produced.

Best regards,
Henning

Tom Kershaw · Apr 9, 2021

Henning Serger said:
I also liked Superia X-Tra 800. Due to my tests it has been the best ISO 800/30° amateur negative film ever produced.

Henning,

I wonder if a '120' format product would be possible for X-Tra 800? - I could see myself using it in my Mamiya 7ii, especially in hand held low-light situations.

Tom

Henning Serger · Apr 9, 2021

Agulliver said:
I don't personally use them but they're a fun and cheap way for someone who doesn't own a film camera to shoot some film. Surely anything that might keep a film stock in production is "a good thing". How is it waste if those millions who buy them every year get enjoyment and photographs form them?

+1.
And concerning the "waste" aspect: The SUC camera type in the the current form was introduced by Fujifilm in 1986. And along the introduction Fujifilm also introduced a complete reusing / recycling system for this camera type. And up to this day all the major manufacturers and trustworthy labs support the recycling / reusing of SUCs.

Best regards,
Henning

Henning Serger · Apr 9, 2021

Tom Kershaw said:
Henning,
I wonder if a '120' format product would be possible for X-Tra 800? - I could see myself using it in my Mamiya 7ii, especially in hand held low-light situations.

Tom

Tom, if you want that product, get in contact with Fujifilm and tell them, show demand. In general the market / demand reaction has a big influence on the decisions of the manufacturers.
In the short term my assessment is that Superia X-Tra 800 in 120 is unlikely. Because there are currently more important problems and products for Fujifilm.
Most important current problem is that demand for 135 is surpassing their current 135 confectioning capacity (Eastman Kodak has the same problem, by the way). That is the reason why especially Fujicolor C200 (but also often Superia X-Tra 400) is sold out at the distributors. Therefore increasing the 135 format confectioning capacity is (or should be) certainly their most important and first priority. Developing a succesor for Pro 400H without 4th layer technology is another very important one.

Best regards,
Henning

Tom Kershaw · Apr 9, 2021

Henning Serger said:
Developing a succesor for Pro 400H without 4th layer technology is another very important one.

I agree. It will be interesting to see whether Fuji re-introduce C-41 sheet film as well.

Ko.Fe. · Apr 9, 2021

tballphoto said:
There is no way that a single use camera can actually be considered a GOOD thing at all.

Its 100% WASTE product.

Instax and Large Format is much more waste, but it is popular styles, rather than very practical photography.

And if you think, just a little, single use sealed camera is great for where charging of image taking devices is not possible. Or if you don't want to spend money on sand, mud, dust and water sealed gear.

toulcaz31 · Apr 9, 2021

Henning Serger said:
My assessment is that the first one - the reintroduction - will be Ultramax 800 in standard 135-36Exp. packaging.

Any chance it could be Gold in 120 format as Andy Church highlighted 2021 was 120 format 120th anniversary?

p.s.: I am an avid reader of your posts. Thanks for sharing with us.

tballphoto · Apr 9, 2021

Tom Kershaw said:
Henning,

I wonder if a '120' format product would be possible for X-Tra 800? - I could see myself using it in my Mamiya 7ii, especially in hand held low-light situations.

Tom

Lomography 800 iso 120 format color film. Should be the SAME thing..

George Mann · Apr 9, 2021

Henning Serger said:
The instax mini 40 is an entry level model with about the same technical features as the mini 11, but with a completely different cool "retro-optic". Male photographers are the main target group.

I don't see the point of releasing this particular model in this tiny, low resolution mini film.

Huss · Apr 9, 2021

Agulliver said:
Now....Superia 800 was wonderful stuff. I finished my stash in 2019 and the Lomography 800 (believed to be Kodak's SUC 800 in disguise) hasn't been available for a while.

Lomo 800 has been available for a while now on the lomography website. Same price as in regular retail shops.
It's an excellent film.

Huss · Apr 9, 2021

Henning Serger said:
Dear photrio members,

there are three new film photography products from Fujifilm on the market. Or to be more precise:
One reintroduced product and two new products.
The reintroduced product is the Fujifilm QuickSnap Waterproof 800 'underwater' single-use camera (SUC). It is loaded with ISO 800/30° Superia X-Tra 800 film with 27 exposures. Which of course also means that Superia X-Tra 800 is back in production.
https://petapixel.com/2021/03/30/fu...e-quicksnap-waterproof-800-disposable-camera/
https://www.fujifilm.com/us/en/consumer/film-quicksnap/quicksnap/quicksnap-waterproof#
This QuickSnap 800 is already available e.g. at B&H and Adorama.

SUCs are generally very popular products, especially in certain markets like the USA, but also in several Asian countries. Millions of SUCs are sold globally every year.
With this significant demand / user base for Superia X-Tra 800 via this SUC it would make much sense if this film would be distributed again globally as a normal 135 36exp. film as well.
Therefore photographers who are interested in using Superia X-Tra 800 as standard 135 36exp. should show their demand and contact their local Fujifilm subsidiary. Or contact them via Fujifilm's internet / social media channels like
https://www.ishootfujifilm.com/
https://www.instagram.com/fujifilm_profilm
https://www.fujifilm.com/us/en/consumer/support/film-quicksnap/contact#

And then we have two new instax produtcs. One camera and one new film.
The new camera is the instax mini 40 (see picture below), and the new film is the instax mini Film Contact Sheet (also see picture below).
The instax mini 40 is an entry level model with about the same technical features as the mini 11, but with a completely different cool "retro-optic". Male photographers are the main target group.
The instax mini Film Contact Sheet has a contact sheet look with a black frame and brigther letters on it.

Best regards,
Henning View attachment 271725 View attachment 271726

The Instax Mini photos used in the example are 100% fake.
No Instax camera can give results like that - and I have used plenty of them from the cheapest to the top end retro model one.

The only way I can get close to that result is to take the photo on a digital camera (or smart phone), and connect to the Instax instant printer and print to that device.

It's 100% BS that Fuji uses that in their marketing/advertising, pretending that the camera can deliver those results.

Sirius Glass · Apr 9, 2021

tballphoto said:
There is no way that a single use camera can actually be considered a GOOD thing at all.

Its 100% WASTE product.

WRONG

Actually the photo finishers recycle them. It is added income for them.
Kodak single use cameras have the best lenses.

If you did some research instead of pontificating, you might actually learn something, though I really doubt that that is possible.

George Mann · Apr 9, 2021

Huss said:
The Instax Mini photos used in the example are 100% fake.
No Instax camera can give results like that - and I have used plenty of them from the cheapest to the top end retro model one.

The only way I can get close to that result is to take the photo on a digital camera (or smart phone), and connect to the Instax instant printer and print to that device.

It's 100% BS that Fuji uses that in their marketing/advertising, pretending that the camera can deliver those results.

Which is exactly my point. Toy cameras, toy images.

Auer · Apr 9, 2021

And another interesting thread gets swamped with personal outrages and freak outs.

Anyway, Thanks Henning for the news.
Hopefully some color 120 will materialize too

George Mann · Apr 9, 2021

Auer said:
And another interesting thread gets swamped with personal outrages and freak outs.

Should we not be entitled to our opinions?

Huss · Apr 9, 2021

Auer said:
And another interesting thread gets swamped with personal outrages and freak outs.

Anyway, Thanks Henning for the news.
Hopefully some color 120 will materialize too

You think those Instax photos used in Fuji's marketing blurb for their new camera are real?

How would you feel if you bought one of those based on those results, only to find out that the reality is the opposite?

Three new film photography products from Fujifilm

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