It is a pity that every thread that runs for much longer than a page or so and excites interest because it is one that materially affects a lot of people, usually ends up as a series of conflicts between individuals and ceases to be an attempt to obtain as much information as possible to try and work out where truth lies
However every so often you get a contribution from a member that helps to provide information and should get the thread back on track. In this case it is Andrew O'Neill's post. It gives us a link that is full of information which we can look at and discuss. Something to get our teeth into as opposed to them being into each other
My concerns/queries after reading the article is: 1. Does it give us reasons for the current increase other than "pandemic problems? It is the case that current shortages have resulted in large increases in prices such as fuel, be that petrol, gas, electricity to name a few. However if this is the only change from the pre-pandemic time which was only March 2020 then I have seen nothing in anything I have read that explains why these very large increases are here to stay permanently. So is the current increase in film prices pandemic-ted only or in fact just another stage of planned increases that are needed to enable Kodak to continue its re-investment plan necessary for it to meet the recent excess of demand v supply of Kodak film? Does the excess of demand v supply cover all Kodak film , b&w as well as colour? If Kodak believes it had to act as it has, can it and will it offer any hope that this is the last increase that is likely to be much if any above the rise in real wages? If people are given no comfort in this respect then they can easily go into a state of despair and can then change their buying behaviour permanently to the detriment of Kodak
2. The conclusions in the article would seem to suggest that colour films are now more expensive in real terms but not in b&w. Tri-X since 1968 is pretty much the same and going back to 1952 is actually cheaper now such
The issue it seems to me with point 2 is that we have experienced a period of 50 years where our standard of living has risen a lot because our disposable income has risen in real terms. Kodak's problem is that it is selling essentially the same product it did back when it was much cheaper so quite large increases over a short period is likely to create an adverse reaction from consumers. That may be a verbal protest, such as we are seeing here that remains only that or a "vote with the wallet" that might help cure the excess demand over supply problem but won't help Kodak
I do not believe we, on Photrio, can predict the price increase on the general film buying consumer public based on ourselves. We are too small in number and only a fraction of us has responded anyway. By and large we are the "converted", the long term film addicts if you like, with probably too much invested in film to accurately reflect the position of the general film buying public but what I do feel is the case is that large price rises and frequency of such rises are likely to have an adverse reaction, especially if people believe there is no end to the price rises.
Will the reaction be large enough to affect revenue adversely and if so, will it blow over quickly enough to not be a price rise too much for Kodak's future?
It seems a big gamble to me
pentaxuser