In the olden days, everyone doing photography had to shoot film.
Then came digital, and there was a Choice.
For many people, however, it wasn't a real choice: digital cameras were expensive and required new knowledge.
The group for which digital wasn't a real choice has gotten smaller and smaller: either due to cheaper cameras (phones) or due to old not so tech savvy people dying.
Mainstream film is becoming extinct. Mainstream film sales are drying up.
But at the same time Film the Choice has entered the stage.
And I argue that those sales aren't drying up. On the contrary.
The problem is of course that we can only see film sales as a whole. Thus at the same time it is true that film is thriving and that it is dying. More labs will close down, some film manufacturers might cease their operations but at the same time new film business better oriented to live as a Choice is emerging.
I myself do hope to see great late generation color (neg&pos) films in that emerging future. However, if that's not to happen and we'll only have somewhat grainier Ferrania transparencies, well -- one more good reason to shoot LF then, eh?