Individuals, not companies.
Where the future of film photography lies?
As handicraft and as hobby. When color film started to be used by common people in the sixties "everyone" saw the death of BW-film.. It did not die and can be bought even to this day when people are predicitng the death of film alltogether. I think color film will go the same way as the BW did, nothing else.
This is just the same with many other technologies, they do not die just because proffessionals are abandone it. Even vacuum tubes for amplifiers can be bought new today. Digital is a disruptive technology, and as such it is not better on what the old technology was good at, it is better on something new. If that was not true, then we would just be talking about development of the old technology.
Mankind once invented machines to make clothes, but there are still people making their own socks, stockings and what not.. even from yarn they have colored them self. Who buys mechanical clockworks with pendulum today? Hobbyists making beatiful home made clocks of course, not factories.
Manufacturers that want to still be around making film, papers and chemicals have to realize this and adapt their products to hobbyists and artists occasionally doing it all by them self in their own little darkroom. Individuals, not companies. The professional labs working with film will go extinct, exept for a very few.
But usually manufacturers often do the opposite. When everything just go about as usual, those who do something will be seen as pragmatics and those making up fantacies will be seen as radicals. This get turned upside down under a disruptive shift since the new is not as good as the old, especially not on what the old was really good at. Those looking out the window and just observes what is happening, will be treated like radicals. And those proposing things that has a better fit with the old ways will be regarded as pragmatics.
This was very obvious when the digital cameras came. Hasselblad was very early in doing research around digital, allready at the California olympics 1984 they had a machine that scanned film and could communicate that back home to the editors back home. It was really a revolution and their machine became profitable very fast. Allready back then they had started to think about having that directly in the camera. But year 2000 they closed their electronic department!
Now in the mirror it can be seen as the foolishness it was, but back then? When sales started to drop, they did not invest in what their large customer base did not ask for, and even saw as inferior. At year 2000 digital cameras was very inferior even compared to a compact small format camera. They behaved very predictable.
Another example. In Sweden we had one of the largest manufacturers of mechanical calculators. A world wide concern buing up competition all arounf the world and so on. Its name was Facit and it was really huge, just as huge as Ericsson or Volvo. Then the electronics came. Facit saw the threat very early, even started a lot of cooperating with japanese manufacturers. In the early seveties they even made computers, and those where regarded even better than the ones from IBM. But when sales begun to drop, they closed everything electronic. In the mid seventies the large multinational went bankrupt.
Shure, they saw the threat. But the possibility that the new should take over as they had nightmares of, became sorted under the unthinkable. So they looked at their large old customer base. They did not ask for minicalculators - they have not even a paper roll! And much less computers.. Who needs a huge power consuming machine nobody understands when the mechanical calculator fills our needs.
But this can be seen the other way around too. The future for C41 and E6 will probably mirror BW to a large extent, become hobby and art done by individuals, not companies. But what are Kodak and Fuji doing? The same as Hasselblad did year 2000, they are looking at the large base of the old type of customers, of whom the used to make money. Thus dropping the products that are better suited for hobbyists.