Brac said:
You're right in saying it would be a distraction. They no doubt have the technology because XP2 Super is a C41 process B&W film. However Ilford haven't manufactured their own colour film since they stopped producing it for the long defunct TrifCa lab 25/30 years ago. Later "Ilford" colour films were rebranded Konica, then Agfa and more recently for some markets there was an Ilford Colour 100 Plus which was actually made by 3M/Ferrania.
The problem with an ever decreasing number of suppliers(imagine a future with say only Ilford for B&W and Fuji for colour) and analog becoming a niche market is the attitude inevitably taken by monopolistic companies to customers.
If the supplier sees ever decreasing sales which it believes are unaffected by price then it might as well treat the customer as a "distress purchaser" who has no choice if he/she wants to continue buying.
I am still smarting from my discovery that replacement sodium bulbs for a DUKA are selling for over £200 in the U.K. This has to be the classic distress purchase tactic. I really cannot believe that the product's manufacture justifies this price. Any R&D costs must have been covered years ago.It certainly isn't the latest high tech product.
Normally if one company makes outrageous profit then the laws of supply and demand say that this invites other companies to enter the marketplace. However if the demand isn't there then this doesn't work. The market is dying and the manufacturer aids its death by its tactics but at least maximises its profit in the meantime. Short termism rules OK is a good maxim universally susbscribed to.
Given the benefits of a DUKA for colour processing, it might pay the manufacturer to reduce price to stimulate demand but you'll never convince large companies to try this.
Once they have the mindset of the "numbers just don't add up" then not even the prospect of bankruptcy can alter things. They become like leemings. It takes a completely different mindset to change things. This is only possible when a new company arises phoenix like from the ashes.
I'll bet the people now running Ilford had ideas about saving Ilford but weren't listened to. They are listened to now because THEY ARE the new Ilford.So good luck to them as long as there is still some viable competition.
I have no faith in the capitalist beast's capacity for philanthropy.
Pentaxuser - still sore about DUKA lamp prices.