It's just the other way round:
People who invested thousands of dollars in digital gear because they believed in the "film is dead" propaganda, can't stand the fact that film has not dissappeard, and is now gaining interest again.
Their "wishful thinking" it that film has no future, because then they can justify for themselves that they have paid so much for digital gear.
Fact is that the market for digital cameras has collapsed by 85% in the last years. Lots of digital OEM camera manufacturers had to stop production, and even the first big player (Samsung) left the digital camera market.
And instant film is now a huge mass volume market again, being much much bigger than the market for DSLM / MILC cameras. The MILC market was about 4.1 million units in 2017, the market for instant film cameras was more than 7 million cameras (!!!) in 2017.
The "film is dead" prayers only demonstrate their lack of knowledge of the current photography market developments.
not really sure where you are coming from
there are plenty of people that used a digital camera because they wanted to
not because they believed any film is dead propaganda .. i know dozens and dozens
maybe even hundreds of people. it has had nothing to do with propaganda why the majority of
people bought and use a digital camera .. has had to do with convenience and ease and the ez fact that
a cellphone camera is probably as good as any 35mm camera ever was. sorry ...
and it is easy to make a cellphone snappie look like anything you want from a kodachrome to a PTPD print .to a wet plate..
and no processing is needed... and it takes about 2 mins. ( maybe less )
what ralph said is pretty much true for most people except the niche market folks which we pretty much are.
the lions share of people on this planet who used film and switched to digital cause its fun and easy really aren't
going back to film ... for the average person who isnt' involved with a darkroom in their basement
there are few places left to develop film whether it is black and white or color. nearly all the processing infrastructure
was dismantled and if you talk to someone like fuji labs they used to have like 4 or 5 labs in north america and now
i think they have 1. while i guess a lot of people are guzzling the koolaid that there is some sort of massive
film surge ... its a blip on the radar i think .. and while i love using film and paper and coating my own and everyting else
i dont' believe for a new york minute that there is going to be some massive surge and all the pro labs ( or even 1/10 of them ) will
re-open that kodak will start mail in processing again ( even for their new e6 flm ) that mom and pops will be popping up like
coffee shops in the 1990s .. its nice to think so but i doubt its going to happen ..
and if you use the vinyl record analogy .. an album that cost 1.99 new in 1980 costs $27 now .. i don't think that if
film ( includingprocessing ) costs go up to 100$ a roll anyone's gonna buy it...