I'm collecting and falling in love with Instamatic (126) and Pocket Instamatic (110) prints from the 60s and 70s. First off, I love the square format (I shoot a lot of 6 x 6). Secondly, I love the era of my youth 60s and 70s and I feel a bit like an archaelogist pouring over these photos. I do have some objectives in doing this. I want to see what social and cultural understanding might come through the photographs for one. I also want to see how photographic priorities might have changed. What did people value then versus now. But also just enjoying the stories that are implied (imagined by me) in the photographs. The Kodak Instamatic was a massive success for the company. You could say it was the iPhone of that era.