I have stated this before.
Ektar 25 had a 90% reject rate in production. It was a loss leader. It also kept poorly. The solutions to the problems were achieved and given a new product name and a higher speed with similar characteristics because no-one wanted a 25 speed color film. The Ektar 25 sold poorly. People kept asking for more speed.
So, the 100 speed film that replaced Ektar was better technically for the user, and from a production standpoint, but some people 'thought' that Ektar 25 was better. It really was not as good as you think.
Super XX was good, but involved production methods and chemicals that are obsolete or restricted by the EPA, and so it had to vanish. I can duplicate my Super XX work with todays films with better sharpness and grain. A modern film was built to match the Super XX as closely as possible.
If you had Ektar 25 today and shot duplicate scenes with Portra 100VC and Ektar 25, you would be very happy with the VC, I'm sure.
But, you can never satisfy everyone. And, memories are a powerful thing, espically without side by side comparisons.
PE