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Ian Leake

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You may remember that a little while ago I ran a collectors survey. Although I was taken aback by the nastiness this triggered, I did promise to post the findings here. So here goes.

Some of the responses seemed more a way for people to vent their anger at the world rather than anything more constructive, so I removed those and was left with twelve responses. Although that’s not a large number, there were a few interesting observations I’d like to share. Of course with a small, self-selecting group of respondents this doesn’t necessarily mean too much.

Interesting Observation #1

The relationship between two questions (“Do you consider yourself to be a serious collector of photography?” and “Is it important to you whether a print is part of a limited edition or not?”) is particularly interesting to me. Eight out of the twelve people considered themselves to be serious collectors, but eleven of the twelve didn’t feel that it was important whether a print was part of a limited edition (and the one who did gave a qualified answer – preferring expensive prints to be in editions but not concerned about cheaper prints). To me this challenges the conventional wisdom that prints should be sold in limited editions in order to appeal to collectors (at least for the community that the respondents represent).

Interesting Observation #2

The next interesting observation is regarding the prices people have paid for prints. The people who responded fell into two distinct groups. The largest group (six people) normally buy prints in the price range of $100 to $500; and the second largest group (four people) normally buy in the range of $1,000 to $2,500. I find this particularly interesting because no-one at all said they normally buy prints between $500 and $1,000. I wonder what this means – perhaps it’s ‘too expensive’ for one group of people and ‘too cheap’ for another – and I wonder whether this makes it a bad price range to choose if you’re selling prints. It’s food for thought anyway.

Interesting Observation #3

I asked several questions about preferences amongst historical and contemporary photographers. I was amazed by the range of photographers named: eighteen different photographers were named, with Ansel Adams and Edward Weston being the only ones named only twice. I find this diversity really inspiring.


Thank you to everyone who participated in the survey. On balance I think this was a useful exercise (even if I learnt rather more about the attitudes of some photographers than I expected). I’m going to leave the survey running and see what happens over time. In the meantime I’ve removed all the response data from my website as promised.
 
Interesting Observation #2

The next interesting observation is regarding the prices people have paid for prints. The people who responded fell into two distinct groups. The largest group (six people) normally buy prints in the price range of $100 to $500; and the second largest group (four people) normally buy in the range of $1,000 to $2,500. I find this particularly interesting because no-one at all said they normally buy prints between $500 and $1,000. I wonder what this means – perhaps it’s ‘too expensive’ for one group of people and ‘too cheap’ for another – and I wonder whether this makes it a bad price range to choose if you’re selling prints. It’s food for thought anyway.

An artist friend of mine told me that he was in a shop in his village which sold various bric-a-brac and household items. He knew the owner. There was a painting on display for I think he said £150. It was not one of his. The shop owner said it had been on display for over a year and no one was interested. My friend advised him to put the price upto £1000. It sold within two days.
People either like a real bargain or something of monetary value equal to their buying power. Know your market audience!
 
It would be very interesting if the Contact Printers Guild were to publish the results of their survey. I filled it out a long time ago.

I didn't see your survey or I'd have completed it before. I do collect prints discerningly, and have quite a few. I display them rather than my own work in the main living room in my house & apartment.

Ian
 
incidentally, my friend lives in Guildford which is a pretty affluent area so not far off London prices.
 
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