Superia X-tra 400 set to disappear from sale in Japan

Discussion in 'Product Availability' started by Arcadia4, Jan 14, 2019 at 4:33 PM.

  1. Arcadia4

    Arcadia4 Member
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    Fuji has recently updated its film lineup in Japan (the one country where their lists are kept regularly updated). https://fujifilm.jp/personal/jan/color.html?pSch501010101

    The revised consumer colour negative lineup is;
    - Fujicolor 100 in 36/27exp
    - Fujicolor Superia Premium 400 in 36/27exp
    - Fujicolor Superia Venus 800 in 36/24exp

    The main change is the Superia X-tra 400 3 packs have disappeared. These were the cheapest option with Premium 400 a Japan specific version of X-tra 400 costing c60% more. There is no official discontinuation notice. This completes a split from the official Europe/US lineup of;
    - Fujicolor C200 in 36exp
    - Fujicolor Superia X-tra 400 in 36 exp.
    (Venus 800 also available in Europe as a parallel import)
     
  2. ericdan

    ericdan Subscriber
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    Superia X-tra 400 is going away. Doesn't matter how many exposures or what packaging.
    Stores in Japan have them on sale now as single rolls. Limited to 3 rolls per customer here in Tokyo.
     
  3. mshchem

    mshchem Subscriber
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    10 bucks for 3 36 exp. rolls of Superia 400 at B&H. I shoot Kodak Portra for color negative, am I missing something? I was a Fujichrome Provia F fan before Ektachrome disappeared (the 1st time) I hope Fuji keeps this in the pipeline. I'm mostly 120, still stinks to see favorites go away.
     
  4. Kiron Kid

    Kiron Kid Member
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    Does this pertain to individual 36 exposure rolls too?
     
  5. perkeleellinen

    perkeleellinen Member

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    Grim. Superia X-tra 400 is Fuji's best selling film in the UK and I'll bet elsewhere too. Hard to believe that Premium 400 and Venus 800 outsell X-tra.
     
  6. macfred

    macfred Subscriber
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    Superia X-tra 400 in 120 was one of my favorite color negative films - I tended to expose it @ISO200

    19998224315_ae3fb15eee_b.jpg
    Fuji GA645 - EBC Fujinon 60mm f/4 - Fuji Superia X-tra 400 @ISO200
     
  7. 1kgcoffee

    1kgcoffee Subscriber

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    Is superia Xtra a better film than premium? If not and we have the choice, it makes sense to keep premium. Having said that I like the way it looks in 120.
     
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    Arcadia4

    Arcadia4 Member
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    To clarify some queries above - This is in Japan only. Superia X-tra 36exp single rolls had already been axed in Japan leaving 36x3packs only. Fuji have now discountinued these as well in Japan.

    Superia Premioum 400 is a Japan specific version of X-tra 400 optimised for Japanese skin tones plus some other improvements.

    By way of a cost comparison at Yodobashi - X-tra 400 3 pack is 1640 yen (£12.50) and Premium 400 2700 yen (£20.40). Even Fujicolor 100 is 1760 yen (£13.33) In comparison Kodak Ultramax 400 is 3600 yen (£27) for 3 rolls! So this just means more profit for Fuji assuming an inelastic price/demand response.

    Outside of Japan X-tra 400 is remains on sale in 36exp single rolls (europe) and/ or 3 packs (US only).
     
  9. ericdan

    ericdan Subscriber
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    It’s very odd indeed. I would’ve thought premium 400 and Venus go first. All I can say is that the signs in the stores here clearly say “production of this film has been discontinued” same label as Acros 100.
    生産終了
     
  10. foc

    foc Member
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    My two cents worths: I was told by Fuji Ireland that eventually there will be only one film, a 400 speed.
     
  11. ericdan

    ericdan Subscriber
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    I’ve photographed white people with Superia Premium before and they looked fine to me. Lol.
    Advertising BS in my opinion.
     
  12. perkeleellinen

    perkeleellinen Member

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    Premium is a much better film than X-tra with really good skin tones (with Euro skin) and it does great things with reds. However, I have to buy it from Japanese ebay sellers. If X-tra stops being made altogther then maybe there's scope for unoffical imports of Premium by shops like what is happening with Venus since Superia 800 was axed. Perhaps X-tra really is an unpopular film in Japan...
     
  13. Arbitrarium

    Arbitrarium Member

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    I used some 400 Premium on a trip to Japan and it was bloody lovely. Wish they sold it in the UK.
     
  14. markjwyatt

    markjwyatt Subscriber
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    XTRA is practically the only film I can buy locally, and I actually like it.
     
  15. abruzzi

    abruzzi Member

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    Yeah, worse comes to worse, most Walmart’s in the US have three packs of Fuji Xtra 400. In many towns, that’s the only local film you can buy.
     
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