Superia X-tra 400 set to disappear from sale in Japan

[Arcadia4]

Fuji has recently updated its film lineup in Japan (the one country where their lists are kept regularly updated). https://fujifilm.jp/personal/jan/color.html?pSch501010101

The revised consumer colour negative lineup is;
- Fujicolor 100 in 36/27exp
- Fujicolor Superia Premium 400 in 36/27exp
- Fujicolor Superia Venus 800 in 36/24exp

The main change is the Superia X-tra 400 3 packs have disappeared. These were the cheapest option with Premium 400 a Japan specific version of X-tra 400 costing c60% more. There is no official discontinuation notice. This completes a split from the official Europe/US lineup of;
- Fujicolor C200 in 36exp
- Fujicolor Superia X-tra 400 in 36 exp.
(Venus 800 also available in Europe as a parallel import)

 

[ericdan]

Superia X-tra 400 is going away. Doesn't matter how many exposures or what packaging.
Stores in Japan have them on sale now as single rolls. Limited to 3 rolls per customer here in Tokyo.

 

[mshchem]

10 bucks for 3 36 exp. rolls of Superia 400 at B&H. I shoot Kodak Portra for color negative, am I missing something? I was a Fujichrome Provia F fan before Ektachrome disappeared (the 1st time) I hope Fuji keeps this in the pipeline. I'm mostly 120, still stinks to see favorites go away.

 

[Russ - SVP]

Does this pertain to individual 36 exposure rolls too?

 

[perkeleellinen]

Grim. Superia X-tra 400 is Fuji's best selling film in the UK and I'll bet elsewhere too. Hard to believe that Premium 400 and Venus 800 outsell X-tra.

 

[macfred]

Superia X-tra 400 in 120 was one of my favorite color negative films - I tended to expose it @ISO200

Fuji GA645 - EBC Fujinon 60mm f/4 - Fuji Superia X-tra 400 @ISO200

 

[1kgcoffee]

Is superia Xtra a better film than premium? If not and we have the choice, it makes sense to keep premium. Having said that I like the way it looks in 120.

 

[Arcadia4]

To clarify some queries above - This is in Japan only. Superia X-tra 36exp single rolls had already been axed in Japan leaving 36x3packs only. Fuji have now discountinued these as well in Japan.

Superia Premioum 400 is a Japan specific version of X-tra 400 optimised for Japanese skin tones plus some other improvements.

By way of a cost comparison at Yodobashi - X-tra 400 3 pack is 1640 yen (£12.50) and Premium 400 2700 yen (£20.40). Even Fujicolor 100 is 1760 yen (£13.33) In comparison Kodak Ultramax 400 is 3600 yen (£27) for 3 rolls! So this just means more profit for Fuji assuming an inelastic price/demand response.

Outside of Japan X-tra 400 is remains on sale in 36exp single rolls (europe) and/ or 3 packs (US only).

 

[ericdan]

It’s very odd indeed. I would’ve thought premium 400 and Venus go first. All I can say is that the signs in the stores here clearly say “production of this film has been discontinued” same label as Acros 100.
生産終了

 

[foc]

My two cents worths: I was told by Fuji Ireland that eventually there will be only one film, a 400 speed.

 

[ericdan]

I’ve photographed white people with Superia Premium before and they looked fine to me. Lol.
Advertising BS in my opinion.

 

[perkeleellinen]

Premium is a much better film than X-tra with really good skin tones (with Euro skin) and it does great things with reds. However, I have to buy it from Japanese ebay sellers. If X-tra stops being made altogther then maybe there's scope for unoffical imports of Premium by shops like what is happening with Venus since Superia 800 was axed. Perhaps X-tra really is an unpopular film in Japan...

 

[Arbitrarium]

I used some 400 Premium on a trip to Japan and it was bloody lovely. Wish they sold it in the UK.

 

[markjwyatt]

XTRA is practically the only film I can buy locally, and I actually like it.

 

[abruzzi]

Yeah, worse comes to worse, most Walmart’s in the US have three packs of Fuji Xtra 400. In many towns, that’s the only local film you can buy.

 

[B.S.Kumar]

Just saw this thread. If anyone wants to buy these films (or any other current Fuji film), please get in touch through a conversation.

Kumar