Chan Tran
Subscriber
Contemporary Leicas are worn as jewelry and status symbols. Leica is even trying same sales strategy with the Leica Watch. Except that their advertisement in the Wall Sreet Journal magazine fell flat…on opposite page of $12,000 Leica watch was an add for a $53,000 watch. Made Leica look cheap.
Although people do wear Leica cameras as jewelry going into the business of making other types of jewelry won't work for Leica. It's has to do with optics. And thus for Nikon if they want to do a film camera it has to have interchangeable viewfinders and it has to be an SLR. Nikon rangefinders are good cameras but they won't sell very well.