IMHO, Kodak has a track record of pulling out of markets just before they do well, or do well again. 8mm video is an excellent example. Kodak got in early, didn't see film-like profits and then bailed out. About a year later every video camera maker was selling 8mm video like hotcakes. Verbatim and Sterling Drug would be further examples. There are many more, I am sure.
When people (as in general public) find out five or 10 years from now that they don't have any
real pictures on paper and the baby pictures are long gone because of a corrupted memory card, fouled hard drive or the latest incarnation of Windows BS and Facebook has finally gone into the dark corners of the Wayback Machine where it truly belongs, things in the market may very well change. Most people's PCs don't work and they couldn't print a picture if they could actually figure out how to do it - and most can't.
A generation of our history is disappearing into the bit-bucket. Kodak ought to market that.
We need an Open Source Color Film project and APUG is just the place for it.