Perhaps it would be useful to go through the history of where Silverprint came from. We originally took space with Atlantis in Wapping, London E1, down by Tower Bridge. While this was a good kicking off point it was difficult for people to get to, and 18 years ago we took space in our present building in Waterloo, which was accessible to the main line station and tube network. We have, therefore, always seen ourselves as primarily a supplier to the London area, and with the costs of operating in London we have no other option. If we were in an industrial park in the middle of nowhere we would be totally focussed on servicing mail order as it would be most of our activity, but here we do have a lot of other things going on - if staff sound not quite like the usual call centre, it's probably because they're run ragged.
Next point - IT'S A SMALL BUSINESS. We started from nothing, and have
increased turnover steadily at about 10% per annum, which has enabled us to progress from 2 staff (including me) in 1987 to 10 today, with a turnover now of £1.5m. Whereas in the early years mail order was only 10% of turnover, approximately one third is now mail order and overseas, and at this precise moment that is about as much as we can handle.
Getting to this point has been achieved selling materials with low margins and using only a small bank overdraft when necessary, but has still enabled the purchase of the freehold of the building, so our presence in Waterloo is now secured. The dog eat dog entrepreneurial philosophy might have produced greater results, but the end result would not have been the same business. My involvement is long term - it's a labour of love, has been my total commitment for 20 years (and with the mortgages I've got, will be for another 20 years into the future). I'll continue to develop the website, it will probably have a shopping mall built on soon, and the extra floor in the building we now have is going to give us space be used for mail order offices, darkrooms and chemical packing, but expansion is going to happen at a natural pace (unless somebody on this list can give me access to interest free loans). Many thanks to everybody who has supported us over the years, and apologies to those where we didn't quite hit the spot.