It may be dim to avoid impacting the reading.
But right away you can tell what’s going on. The light is only as bright as it needs to be. It’s an engineering decision. The only time you can’t see the needle is when it is so dark that you can barely get a reading at all. Hence that’s the only time you need it. When you do need it, it will be just enough.
When “playing” with the meter to see if all the buttons are working, you will likely be in a brighter space, so it will “seem” like the bulb isn’t working. The engineers didn’t think of that scenario at all!