Rollei RPX 400 vs. AGFAphoto APX 400 - both kentmere?

[AgX]

In today's marketplace, why would Harman re-badge film? They are a contract manufacturer who maker money when you ask them to design and manufacture a custom emulsion. And they are a manufacturer with at least two widely distributed film lines, which they spend money to brand and promote.

Just because of the marketplace of today it is questionable whether a customer would pay the extra costs related to a custom-made film in contrast to the regular one if the latter would be available to him.

 

[MattKing]

Just because of the marketplace of today it is questionable whether a customer would pay the extra costs related to a custom-made film in contrast to the regular one if the latter would be available to him.

I was speaking of Harman's viewpoint - why would it be advantageous to them to offer their existing films for re-badging?

My sense is that their custom coating business - both photographic and non-photographic - is at least as important to them as their photographic business.

 

[AgX]

We don't even know on whose behalve those AgfaPhoto films are actually made.