Wow!
It's buzz-worthy!
It's a bold new move!
It has a new mount! AKA: Your current lenses won't work! AND there's no zoom yet so buy all three primes!
It has a stylish, retro metal chassis that's rangefinder-ish, so people will think you bought a Leica!
It's thousands of dollars cheaper than a Leica, so you can get it RIGHT! NOW! (while you save up money for that Leica you really want.)
Once the industry realized Joe Blow really would buy a $5k camera the Prosumer niche was born and the floodgates opened. This bodes well for all used-market buyers: Analog and digital alike.
s-a
Best part here is how it's not exactly the first mirror-less rangefinder to ever appear.

That being said, for every person who's come up to me asking me "what X (digital) camera should I buy?" I always recommend them the Fuji X100. These are of course not "real" or hard-core photographers who I would always just recommend a Leica or Nikon F series by default.
