accozzaglia
Member
This is what National Camera Exchange in the Twin Cities used to offer as a value-added service.
Do you have an organized way to help people along, like with instructional advice or classes? Last year, for example, my mother bought a new Mac laptop. She's one of the least technically sophisticated people I know, but when she got the new computer, Apple offered weekly in-store training sessions (for a nominal additional fee, of course), and they were very helpful to her in getting used to basic tasks like using the mail program and the browser. It's true that Apple has buckets of cash and a high-margin product, but they wouldn't do it if it didn't make money for them somehow. I wonder if you couldn't offer something like that to people who bought cameras, even if you had to charge a little extra for it--customers liking their cameras better and coming into the store regularly may buy more stuff for them. And it's certainly something that bottom-feeder retailers and online shops wouldn't do.