redundant? perhaps. But whats the deal with VC mag?

Brentwood Kebab!

A
Brentwood Kebab!

  • 1
  • 1
  • 60
Summer Lady

A
Summer Lady

  • 2
  • 1
  • 79
DINO Acting Up !

A
DINO Acting Up !

  • 2
  • 0
  • 46
What Have They Seen?

A
What Have They Seen?

  • 0
  • 0
  • 60
Lady With Attitude !

A
Lady With Attitude !

  • 0
  • 0
  • 52

Forum statistics

Threads
198,772
Messages
2,780,686
Members
99,701
Latest member
XyDark
Recent bookmarks
0

scootermm

Subscriber
Joined
Jun 10, 2004
Messages
1,864
Location
Austin, TX
Format
ULarge Format
okay.
This is perhaps redundant but nonetheless I feel it somewhat an important thing.
I was sitting at an auto repair shop for way too many hours trying to get my AC fixed. Under a tree in the shade I pulled the most recent issue of View Camera magazine out of my back seat to take a read through it.
As a view camera user and a subscriber to the magazine I feel I fall into the category of being part of the "readership". Given that, I don’t understand the simple editorial and layout errors that seem to plague this publication, issue after issue. An exorbitant amount of grammatical errors, misspelled words, unlabeled images, reference to images that don’t exist, missing by lines, etc etc etc. Just in reading one article I ran out of fingers when counting them up.
I have posted on the VC forum asking about missing "figures" referenced in articles. No response. I just feel like a certain basic level of editorial integrity and professionalism is and should be expected from any magazine. Especially one for a discerning crowd such as large format photographers. I know the publication just surpassed 100 issues circulation being around 16k. But I honestly feel it detracts in a horrible way from, what should be, an otherwise good publication and source for innumerable amounts of information. In fact, I feel it detracts so much so that the negatives outweigh the positives.
I admire that it was created and published for 100+ issues, but as a member of the readership I find it saddening that such easily fixed editorial and layout errors never seem to be corrected.
I am personally apart of the magazine world. But I am also a part of the magazine reader world and it just seems to border on disrespectful to the readership.
 

BradS

Member
Joined
Sep 28, 2004
Messages
8,120
Location
Soulsbyville, California
Format
35mm
Matt, I agree with you 100%. It is absolutely disgusting.

Steve S, Please, please, please get somebody...anybody, to PROOF READ the copy before you go to press. Hell, I'll do it for you....FOR FREE! Just ask.
 

mark

Member
Joined
Nov 13, 2003
Messages
5,703
Let's see:
1-There is only one magazine dedicated to LF cameras and steve owns it
2-People complain about these things all the time but never cancel their subscriptions
3-editing costs man hours and would cut into the profit margin
4-same as 2
5-advertisers only care if you spell their names and info correctly. They don't give a damn what is in the articles.

Why should simmons care? You folks who subscribe will only keep complaining and continue subscribing. It is very disrespectful to the readership but since you do not advertise then you and your opinion mean nothing. Now go back to the magazine and see how many advertisements have mispellings or missing pictures.
 
Last edited by a moderator:

Jorge

Member
Joined
Sep 6, 2002
Messages
4,515
Format
Large Format
I am with Mark, this has been an ongoing complaint for years. If anything it seems to be getting worse since I stop buying the magazine.

By now you all should know that Simmons either does not care what you have to say as the reader or does not feel he has to do anything about it. In either case, after all these years of the same complaint you should all realize it is not going to get fixed. Vote with your wallet, if you buy the magazine you know what you are getting.
 

steve simmons

Member
Joined
Sep 25, 2002
Messages
367
On a more positive note

There were problems with the July 05 issue. We have taken steps to fix them and there will be significant improvements with the Sept issue.

steve simmons
 
Joined
Sep 25, 2002
Messages
355
Location
White Lake, Canada
Format
ULarge Format
As a buyer of VC from day 1 and owner of every single issue since, my problem with VC is not the typos and such. Rather, it's just getting the *$^& thing to my door in the first place! I used to subscribe but quit years ago and bought off the rack - too many problems.

This X-Mas, my stepson got me a one-year subscription as a gift. Got the first issue OK. Then, all downhill. Had to haunt VC for the next one. The following issue never made it (back to the rack to buy) and the current one hasn't made it yet either. emails to VC got me nowhere. I'll be back at the rack to get that one and all those that follow.

Steve, just cancel my sub and go have a beer with whatever money that gets ya. I don't know whether the problem is with VC, the Post Office, the neighbours steeling the thing or what but that's it subscribing to VC for me.
 
OP
OP
scootermm

scootermm

Subscriber
Joined
Jun 10, 2004
Messages
1,864
Location
Austin, TX
Format
ULarge Format
mark said:
Why should simmons care? You folks who subscribe will only keep complaining and continue subscribing. It is very disrespectful to the readership but since you do not advertise then you and your opinion mean nothing. Now go back to the magazine and see how many advertisements have mispellings or missing pictures.


I really hope you are just being sarcastic mark. because if not basically it sounds like you are quite literally saying that the readership is crap. If any magazine has this sort of mindset I find that INCREDIBLY sad.


Also, I would like to add as well that I would be more than willing to donate time to be an outside proofer.
 

mark

Member
Joined
Nov 13, 2003
Messages
5,703
How long have these complaints been going on? It has not changed. I wish I was not being sarcastic. The readership is not crap, The way the publisher treats it's readers is. For some reason, those who subscribe take it. I think there is a lot of potential in VC, but the present leadership is standing in the way.
 

steve simmons

Member
Joined
Sep 25, 2002
Messages
367
We respond to every e-mail we get. We have sent out second copies to people in Canada and they still don't get them sometimes. It baffles us endlessly and we do not know how to solve the problem. Most people get them fine.

As far as the typos I have acknowledged the problem and said that we have taken steps to fix the problem. Check out the Sept 05 issue which will be out in a couple of weeks.

steve simmons
 

Eric Rose

Member
Joined
Nov 21, 2002
Messages
6,842
Location
T3A5V4
Format
Multi Format
At first I too was miffed at the editorial sloppiness. But after awhile I realized the cost/benefit ratio was still on the plus side. Like we have "special" people and we overlook their problems, VC is a "special" magazine. In both cases I look past the obvious problems and enjoy what I find.
 

Jim Chinn

Member
Joined
Sep 22, 2002
Messages
2,512
Location
Omaha, Nebra
Format
Multi Format
I have always enjoyed View Camera but buy it off the shelf instead of subscribing because once in awhile an issue just does not have anything that appeals to me. I have always been able to bet past the occasional typo, but this last issue had a couple of articles in which the errors made the articles pretty much un-readable.

I really hope Steve finally, seriously addresses the problem. I have talked to several college age kids recently, all wanting to get invovled with LF. There is the opportunity to maintain or grow his subscription base but these kids can just as easily get information off the www.

Content note to Steve.

There is a lot of younger people getting involved in LF, all in there 20s either in college or not to far removed. Several here in APUG. ( I met 3 of them at Lee's workshop, Scooterman, Ron Foley and Jeremy Moore) Why not an article about why Gen Y or Q or Z ( or what ever they are!) would choose to use such a traditional method and show some of their work.
 
OP
OP
scootermm

scootermm

Subscriber
Joined
Jun 10, 2004
Messages
1,864
Location
Austin, TX
Format
ULarge Format
jim thats a good idea.
Jeremy work would be of superb quality for this sort of thing. Even the 4"x4" 'messup' paladium he sent me is GORGEOUS.
 

steve simmons

Member
Joined
Sep 25, 2002
Messages
367
our address is

View Camera Magazine
Box 2328
Corrales, NM 87048

ask them to send samples

thanks

steve
 

photomc

Member
Joined
Jul 20, 2003
Messages
3,575
Location
Texas
Format
Multi Format
Would have to agree with Eric and Jim comments. Yes we may not like everything about it, but VC is special and it DOES have a great deal about FILM photography. Do not subscribe, and do not buy every issue..but there are times I enjoy reading it. Like Jorge said, if you subscribe you should not be surprised by the quality so really no reason to flog Steve and staff...not to say you should not keep reminding them that there is a higher ground to strive for.

Jim, excellent idea about Matt, Jeremy and Ron....would make an excellent feature about how the next generations approaches film photography.
 

jovo

Membership Council
Subscriber
Joined
Feb 8, 2004
Messages
4,120
Location
Jacksonville
Format
Multi Format
mark said:
Why should simmons care? .

For the same reason the man takes a shower, wears clean shirts and a jacket and tie in a professional setting (at least he seemed to have at the conference in Springfield ;-). That he apparently doesn't care about the professional appearance of his magazine as much as his own appearance is utterly amazing. (I wrote a similar thread after receiving the 100th anniversary issue.) Why keep subscribing? Well, for me it's because I can tolerate such things in exchange for the value of the content of the magazine just as I would probably let a somewhat slobby employee be retained if his work met (and sometimes exceeded) expectations. But....it sure would be nice to have both, and I can't believe it's that difficult to achieve!
 

craigclu

Subscriber
Joined
Sep 8, 2002
Messages
1,303
Location
Rice Lake, Wisconsin
Format
Multi Format
I don't know if Steve understands the true cost of careless publishing. I might be a good example. I've only looked at a couple of issues, got a few pages into them and put them back on the rack in disgust. The credibility of the material was completely lost in just a few pages. Fractured grammar, sloppy phrasing, obvious (painful) spelling errors and careless layout were so distracting that I didn't get past the first impression stage of looking it over. I can only assume that many others like me have had this same experience. Maybe this could be a publication with twice the readership with some attention to the details.....
 

hortense

Member
Joined
Jun 17, 2004
Messages
611
Location
Riverside, C
Format
Large Format
Proof Reader

BradS said:
Matt, I agree with you 100%. It is absolutely disgusting.

Steve S, Please, please, please get somebody...anybody, to PROOF READ the copy before you go to press. Hell, I'll do it for you....FOR FREE! Just ask.
Ostensibly there is a Copy Editor (Becky Noland)? However, in addition to "copy" layout needs to be perused.
 

hortense

Member
Joined
Jun 17, 2004
Messages
611
Location
Riverside, C
Format
Large Format
steve simmons said:
We respond to every e-mail we get. We have sent out second copies to people in Canada and they still don't get them sometimes. It baffles us endlessly and we do not know how to solve the problem. Most people get them fine.

As far as the typos I have acknowledged the problem and said that we have taken steps to fix the problem. Check out the Sept 05 issue which will be out in a couple of weeks.

steve simmons
Evidently you don't respond to letters.
 

David A. Goldfarb

Moderator
Moderator
Joined
Sep 7, 2002
Messages
19,974
Location
Honolulu, HI
Format
Large Format
After about 4 years of subscribing, I just let my subscription lapse. If things improve, I might subscribe again.

I continue to subscribe to _LensWork_ and _Aperture_, and I'll subscribe to _Emusion_ as well.
 

philldresser

Subscriber
Joined
Feb 4, 2003
Messages
1,413
Location
Norwich, UK
Format
Multi Format
I used to subscribe to VC (via the antiquated UK system) for around 3 years when I first got into LF, but have let this lapse this year for a variety of reasons
1. Like others have mentioned there are some issues that didn't float my boat, however in most issues I found one or two articles which captured my interest. I found this to be a decreasing occurance, and so stopped buying.
2. The typos were becoming worse.
3. When the UK system changed to a year sub from the bimonthly direct debit I realised that it was not worth the money(from my perspective) and decided to put the savings towards my 'Get a new lens' Fund.
4. All the adverts for equipment were biased to the USA (understandably) and were of little relevance to me in the UK

I also lost interest in the mag because I found little to inspire me on the road into LF. It all just seemed to 'far' away from where I am and what I wanted from the medium.(Hope that made sense)

I might try it again some day but for now VC stays on the shelf, and the lens gets a little closer.

Phill
 

hortense

Member
Joined
Jun 17, 2004
Messages
611
Location
Riverside, C
Format
Large Format
Credibility of Article Content

hortense said:
Ostensibly there is a Copy Editor (Becky Noland)? However, in addition to "copy" layout needs to be perused.
This will shed more light on this subject: (there was a url link here which no longer exists)
 

roteague

Member
Joined
Jul 15, 2004
Messages
6,641
Location
Kaneohe, Haw
Format
4x5 Format
philldresser said:
4. All the adverts for equipment were biased to the USA (understandably) and were of little relevance to me in the UK

I can identify with you here; I really like to buy Photography Monthly. I just bought the July issue last night, and all I can say is "wow!!" The "Top 50 UK Landscapes" makes me want to get on an airplane and visit.
 

steve simmons

Member
Joined
Sep 25, 2002
Messages
367
In defense of View Camera magazine

here goes

All of the comments about how we only care about our profit margin, the advertisers only care about their names being spelled correctly, how we don't care about our audience are very mis-informed. Lets look at a few facts.

1. When we started VC and this has continues, we had a policy of starting and finishing articles on consectutive pages, None of this start for two pages and then send you to the back. This policy has been followed about 98% of the time. Many other magazines break articles up to get 'more excitement' up front. We felt this lessoned the editorial integrity of the magazine.

2, We don't drag our readers through pages and pages of ads just to read one article. Most other magazines will have 1/3 to 1/2 page of editorial and the rest of each page in ads. VC does not do this. Our advertisers all worked with us to let us form shopping sections where ads are clustered so we could keep the portfolios, etc. cleanly presented for the viewer/reader. The advertisers cared and still do, care about the content that they have agreed to do this with us when other magazines will not treat the editorial material with such respect. Most consumer magazines are really driven by ad revenue whereas VC is more balanced between ad and reader revenue.

3. How many other magazines do 4 color black and white portfolios? This is expensive but is something VC has done more of than any other consumer photo magazine I am aware of.


If we did not care about the content of our magazine, and if our advertisers did not have a great deal of integrity of their own, VC would look very different than it does. Are we perfect. Not at all. Do we need to improve some aspects of our magazine. Yes. But some of our constant critics might consider backing up and looking at the big picture of who we are and what we do.

steve simmons
 
Photrio.com contains affiliate links to products. We may receive a commission for purchases made through these links.
To read our full affiliate disclosure statement please click Here.

PHOTRIO PARTNERS EQUALLY FUNDING OUR COMMUNITY:



Ilford ADOX Freestyle Photographic Stearman Press Weldon Color Lab Blue Moon Camera & Machine
Top Bottom