For the non-believers: It has metering. First 6x12 camera with metering, ever, and generally you dont find medium format cameras with metering this cheap. And theyre not nearly as portable. Most folder cameras doesnt have interchangable optics either, let alone three different sizes to choose from, on-body.
Most folder cameras are better made and use optical glass lenses with at least 3 elements. In this respect a big plus over the belair. I could bet my life that an overhauled 6x9 folder with a 4-element lens will give better images that the Belair with a comparable "russian glass lens".
As for "it has metering": The truth is that it has no true manual exposure control. I think MF shooters couldn't care less for built-in metering, the same as Holga shooters couldn't care as well. At 6x12 it is not as if you could just happily "shoot from the hip" lots of pictures during a walk...
Then, for a "panoramic"-like-format camera, the widest angle lens is a 90mm lens (which is about a 32mm FOV equivalent on 35-mm). Not so wide, really.
All in all, i like lomography for keeping film alive, but a much better idea was that 120-film version of the Lomo LC-A they released not so long ago. Just make a 120 Lomo LC-A version with a decent lens (not that gimmicky wideangle with insane amounts of vignetting), and I think
everybody would buy one, the Lomo crowd, the APUG crowd, everybody.