What is "authenticity" indeed...
The good thing about authenticity is that it is so incredibly rare in every field of human expression. My wife is a publisher, constantly on the look-out for interesting manuscripts (fiction) coming from all over the world. Publishing is a business, so she looks for manuscripts that have commercial potential -- meaning content that would be of interest to a sufficiently large body of people to make publishing a money-making proposition. Also, the work has to have something different, something unique and interesting, something authentic. I find this so instructive (I've read many of the raw manuscripts coming through the house). Everything but everything is a business, including art. The great painters of history produced pictures to make a living: almost everything they did was a commission, or made with a particular patron or buyer in mind. They tried to satisfy their customers but they also managed to satisfy themselves. This is the "art within the art": how to satisfy the customer's requirements while remaining true to one's own artistic temperament and vision? Very few achieve this. There are plenty of examples of "sell-outs": all the technically proficient landscape and portrait painters who have churned out pictures throughout history, undistinguished and unremarkable, and contentedly so. And the preceding has nothing to do with "commercial art", all the advertising, graphic design, interior design, corporate and communication picture-making that makes up the bulk of our man-made visual world. Personally, I have the greatest admiration and respect for many "commercial artists" who have worked within a genre and technical constraints to create important and intelligent work. By definition they are "sell-outs", and yet they transcend this and make it irrelevant. It can be done but it's very, very difficult and takes great talent and intelligence. We all have to make a living, artists too.