I use Fuji PF100c45 all the time. It varies from $29.95 to $39.95 per 10 sheet pack. $3 to $4 per sheet. Polaroid single-sheet films such as type 79 were last being sold (before announcement of discontinuance) at about $89.00 for 20 sheets, or over $4. per sheet. The 2 1/4 x 3 1/4 Fuji color pack film 10 sheet pack is about $8.00, so 80 cents per sheet, it is cheaper than the polaroid was before discontinuance.
Well, the price after Polaroid was discontinued is kind of irrelevant. Let's just say $3/sheet was the going rate. That's not really what I'm arguing either, I'm talking more about the price differentials between comparable products.
What's surprising is that, looking on B&H's website, the pack film is actually 3 1/4 x 4 1/4" size, more than half the size of the 4x5" film. That is what I don't get. Even if the backing paper cost significantly more, which it doesn't (it is, after all, just paper), I don't understand why it would sell for any more than $2 per sheet other than the fact that they CAN sell it for more because there aren't any alternatives.
However, a new Polaroid can't really get away with this business model of charging whatever they feel like because Fuji IS making comparable products. I am more inclined to go with Polaroid than knock-offs from Fuji if the prices are in the ball-park, but what I've read here indicate there's something like a 60% or greater increase in price over what Fuji already offers.
I would only be willing to pay that if the product were truly improved, like Pos/Neg. in color, or a 3,000 speed color that develops in 30 sec. instead of 2 min., something like that.
Merely having a product that does better emulsion transfers than Fuji is probably not going to generate sufficient revenue. And I don't think brand loyalty will do it either.
But I am not trying to rain on this company's parade. I wish them all the best and hopefully they really are going to knock our socks off with some great new products with real, valuable improvements in the technology.