Very noteworthy, if a touch sad too. The making, or striving for, a 'tangible image', is by and large lost in this digital generation, and as analogue photographers, don't we know it. The 'print' — something to show around anywhere, any time, is now a PC screen, an iPad, iPhone, phablet or whatever else — none of this tangible nor reliable, or expressing character, texture and finesse of a printed image. The world has turned a corner, and I don't like the path ahead.
The stand-up and take notice bit is at the end:
"In 20 or 30 years time, when today's technology has been replaced, your memories will remain the most important legacy of your life. In order to prevent the disappearance of such memories, we would like to share the importance of making physical photographs [...]"