My hubby takes home a nice fat paycheck from companies that do sell direct. IE Williams sonoma, and soon Nissan, via his work at IBM. He has worked in the field of retail sales both store front and catalog using mailorder and internet for well over 25 years now. The headaches and infastructure it would take to make Ilford equipped to deal direct and online would far outweigh the few like antielectrons that think they are only in business to supply you the way you want to be supplied. Ilford would have to send from the UK. What is wrong with any other EU company selling Ilford online? As to searching for Ilford, easy to do. Me the old lady can find lots of online suppliers in mere seconds doing a google search. It's not difficult or time consuming. You would have to type in Ilford no matter how you go at finding either them direct or doing a google.