Pentax: Two new compact film cameras planned - Pentax 17 announced June 2024

flavio81 · Jul 2, 2025

Agulliver said:
It's not aimed at us. It's aimed at younger/newer users who have not already got any film cameras, and certainly no half frame cameras.

I think it's quite astonishing that one camera accounted for 20% of Ricoh/Pentax's entire revenue in 2024. That said camera was a brand new film camera is doubly astonishing.

I'm as impressed as you! -- when i wrote "I thought they could do better", i meant the Pentax 17 camera. The success is unbelievable! No doubt a new film camera will be coming next, maybe a variation on the Pentax 17.

xkaes · Jul 2, 2025

Agulliver said:
I think it's quite astonishing that one camera accounted for 20% of Ricoh/Pentax's entire revenue in 2024. That said camera was a brand new film camera is doubly astonishing.

Earlier you suggested it was 20% of their sales. Sales and revenue are not the same things -- neither is profit.

Thwyllo · Jul 2, 2025

Agulliver said:
It's not aimed at us. It's aimed at younger/newer users who have not already got any film cameras, and certainly no half frame cameras.

I think it's quite astonishing that one camera accounted for 20% of Ricoh/Pentax's entire revenue in 2024. That said camera was a brand new film camera is doubly astonishing.

I'm not sure that statement is true...I've seen no evidence to support it...in fact it's widely reported that their best-selling camera the last couple of years has been the GRIII and it's variants. I'm very happy for anyone who wants to spend a ludicrous €500 on a plastic half frame camera with limited functionality but not me....

albireo · Jul 2, 2025

After yet another massive disappointment buying used film photography gear (why do I keep buy MINT++++ crap from ebay japan?), I'm seriously considering getting a Pentax 17 and calling it a day.

IME buying used cameras, and lenses, in 2025 is a huge crap shoot. With the proliferation of DIY photo 'repairers' out there tinkering, disassembling and putting back together wrongly after learning from a youtube video; or just simply due to the fact that most used gear has been around for several decades and might have been knocked about, bumped, mistreated in subtle, invisible, but detectable (once in use) ways, well, buying used is increasingly a huge risk.

brbo · Jul 2, 2025

There was something "lost in translation". No way Pentax 17 generated 20% of Ricoh's entire revenue. Just. No. Way.

Maybe it represents 20% of some (small) reporting segment in Ricoh's financials...

xkaes · Jul 2, 2025

albireo said:
IME buying used cameras, and lenses, in 2025 is a huge crap shoot. With the proliferation of DIY photo 'repairers' out there tinkering, disassembling and putting back together wrongly after learning from a youtube video; or just simply due to the fact that most used gear has been around for several decades and might have been knocked about, bumped, mistreated in subtle, invisible, but detectable (once in use) ways, well, buying used is increasingly a huge risk.

Yikes. I've had pretty much the exact opposite experience. In fact, most of the time when sellers say, "I don't know if it works", they just didn't know how to use it or how to TURN IT ON.

xkaes · Jul 2, 2025

brbo said:
Maybe it represents 20% of some (small) reporting segment in Ricoh's financials...

Isn't Ricoh BIG department copiers? It is for Konica Minolta -- which is still in business, just not in photography.

chuckroast · Jul 2, 2025

Agulliver said:
It's not aimed at us. It's aimed at younger/newer users who have not already got any film cameras, and certainly no half frame cameras.

I think it's quite astonishing that one camera accounted for 20% of Ricoh/Pentax's entire revenue in 2024. That said camera was a brand new film camera is doubly astonishing.

It certainly is astonishing in a really good way and bodes well for film photography.

But for slightly more money, you can get a clean Leica IIIF and either a 35mm or 50mm Color-Skopar which, in my opinion, will deliver far better images and certainly provide the owner with more options.

In my view, that combination is probably the best compact film camera combination available today.

albireo · Jul 2, 2025

xkaes said:
Yikes. I've had pretty much the exact opposite experience.

Subtle stuff.

Brand-new looking OM zuiko prime that's noticeably decentered.

Spanking mint, close to unused, boxed, Olympus XA3 that overexposes by 2 stops, but only in strong light.

I don't want to play around with half working kit for the 'analogue look'. I want nothing but the best, and no niggles to get in the way of my photography, just like the dudes who buy digital cameras and then tweak them to fix the back-focusing. That's not too much to ask for some expensive kit to work at its best.

I hate it when I'm putting a lot of work in photographing things only for some technical issue to ruin the day in subtle but noticeable ways.

My absolute best photographic purchases in 35mm format over the last couple of years were two Nikon F mount Voigtlaender prime lenses I bought new. Cosina still makes them in Japan. Absolutely wonderful stuff. Perfect images. A pleasure to use.

Pentax, bring those full frame film cameras to the market!

bfilm · Jul 2, 2025

brbo said:
There was something "lost in translation". No way Pentax 17 generated 20% of Ricoh's entire revenue. Just. No. Way.

Maybe it represents 20% of some (small) reporting segment in Ricoh's financials...

I am not sure where the 20% number comes from, as I am not aware that Ricoh gives that kind of detail.

But if it is true, I imagine it would be for Ricoh Imaging Company, Ltd., and not the Ricoh company or group as a whole.

abruzzi · Jul 2, 2025

bfilm said:
I am not sure where the 20% number comes from, as I am not aware that Ricoh gives that kind of detail.

But if it is true, I imagine it would be for Ricoh Imaging Company, Ltd., and not the Ricoh company or group as a whole.

Ricoh is publicly traded so they do need to give some degree of detail, but I agree that we (I?) haven't seen this from Ricoh and I'm not going to believe it unless we do.

I also agree that 20% of revenue for the whole company seems unlikely since Ricoh is much more than just cameras. 20% of revenue for the camera division seems more possible, but I'll believe it when Ricoh puts it on their website (If they have, I think we'd all be interested in a link.)

dcy · Jul 2, 2025

Agulliver said:
It's not aimed at us. It's aimed at younger/newer users who have not already got any film cameras, and certainly no half frame cameras.

I think it's quite astonishing that one camera accounted for 20% of Ricoh/Pentax's entire revenue in 2024. That said camera was a brand new film camera is doubly astonishing.

That is indeed astonishing. Do you have a link that shows this?

FWIW, I have a Pentax 17 and I like it a lot. Furthermore, 100% of my doubts and worries about that camera come from other people telling me that I am definitely not going to be happy with half-frame and I won't be able to make 8x10 prints, and grain will be huge, etc. If I didn't hang around photography fora, both here and on Reddit, I wouldn't have known that I was supposed to be unhappy about half-frame.

Likewise, I wouldn't have known that I was supposed to be unhappy with the zone focusing or that I was supposed to be mystified by it. --- I still don't get why zone focus is supposed to be a problem. I mean, this is the focusing system of Fuji Instax cameras, and those are entirely focused on the widest, most mainstream market.

dcy · Jul 2, 2025

flavio81 said:
I'm as impressed as you! -- when i wrote "I thought they could do better", i meant the Pentax 17 camera. The success is unbelievable! No doubt a new film camera will be coming next, maybe a variation on the Pentax 17.

I have at times wondered if the relatively wide size of the Pentax 17 for a half-frame is so it would have some parts in common with an upcoming "Pentax 35" at full-frame.

dcy · Jul 2, 2025

albireo said:
After yet another massive disappointment buying used film photography gear (why do I keep buy MINT++++ crap from ebay japan?), I'm seriously considering getting a Pentax 17 and calling it a day.

IME buying used cameras, and lenses, in 2025 is a huge crap shoot. With the proliferation of DIY photo 'repairers' out there tinkering, disassembling and putting back together wrongly after learning from a youtube video; or just simply due to the fact that most used gear has been around for several decades and might have been knocked about, bumped, mistreated in subtle, invisible, but detectable (once in use) ways, well, buying used is increasingly a huge risk.

This.

I have been seriously tempted to by the relatively low prices of used cameras, but it's just so hard to feel confident in what you're getting. Yeah, I keep seeing "MINT++++" cameras and sometimes I notice fungus, cracks, and when the seller says "tested, works perfectly" I have to keep in mind that the most likely did not put a roll of film through it, so who knows if it has light leaks, or if that haze that "has no effect on the photo" actually has no effect on the photo.

I recently posted some photos in this from that I took with my Olympus PEN, trying to figure out why they looked soft. One of the suggestions was that perhaps when it was repaired / cleaned, someone disassembled the lens and didn't put it back at quite the right distance from the film.

Say what you will about the Pentax 17, but it feels great in the hand, is well made, and you couldn't ask for a more trusted manufacturer to back it up.

albireo · Jul 3, 2025

dcy said:
I recently posted some photos in this from that I took with my Olympus PEN, trying to figure out why they looked soft. One of the suggestions was that perhaps when it was repaired / cleaned, someone disassembled the lens and didn't put it back at quite the right distance from the film.

Absolutely. Very likely to be the reason.

My own experience regarding this: I lusted for years after a Rolleiflex. I finally found a 3.5F III with the last Planar version in what seemed like mint condition. Original case in good condition, 'one careful owner'. I went through the images with a fine comb. I bought it.

Initially impressions were good. No fungus, no dust, no mould or other crud in the taking lens. I go test it with film. The images didn't impress me at all. They looked, weird, soft, 'low-fi', just like most of the Rolleiflex images you see online. But I knew I should get something better, as I have an almost new Rolleicord (Xenar lens) with a known 'pedigree' that gave me much sharper pictures than the Rolleiflex.

So I bite the bullet and decide to send my 3.5FIII to the best Rollei repair wizard currently on the planet - Magicflex in Germany. He essentially rebuilds Rolleiflex bodies from the ground up, has access to original bits and pieces, and doesn't mess around - but it will cost you. Also, he has access to original Rollei test equipment which he uses to critically measure tolerances to the same standard -or better- used by the original Rollei employees when building these. At the moment, he only offers his own rebuilds for sale at astronomical prices. Back then, a few years ago, he accepted other people's Rolleis for full rebuilds.

So he starts rebuilding mine from scratch and he keeps me posted with texts and images about everything that he found. A lot was wrong with the camera. A lot. I won't give you details to avoid boring you to death but this camera had been tampered with by a few clueless people. Owners? Possibly. Experienced 'technicians'? Very likely.

When he gives me the camera back, I had a somewhat lighter wallet but a completely new camera. It felt different, smelled different, worked different. Most importantly it takes images that are leagues better wrt what I was getting before. The scans (4000dpi scans from my Nikon Coolscan) look like from a different camera essentially.

Again: the camera looked new. None of the usual yellow or red flags. I even carefully went with a ruler through the images to make sure the front standard wasn't misaligned!

What this has taught me is that dicking around with used gear can be an expensive, lengthy pursuit best left to people who have the time and money. Myself, I just want a perfectly working tool to take photographs, and next time I will only buy a new camera, so all I can say is I hope Pentax delivers.

halfaman · Jul 3, 2025

flavio81 said:
That's great for them. I thought they could do better.

I had the chance to test a Pentax 17 in barcelona this January.

In short:

Pros:

Brand new camera with guarantee

Solid construction, feels well made overall

Easy to hold in the hand, ergonomic for the hands

Rather light for the size (see below)

Built in flash

+/- EV compensation dial is useful

Looks pretty

Big Cons:

Many half frame cameras are smaller.

Many half frame cameras are lighter

A Minox 35 -series camera is smaller, lighter, with a faster f2.8 lens, and also with AE...

A cheap Lomo Agat-18K half frame is significantly smaller and lighter.

In short: Such a big camera but only has a f3.5 lens?! Noticeably bigger than my Olympus Pen D with a f1.9 lens

Small Cons

No manual mode and auto modes are a bit confusing

Viewfinder is too cheap/simple, at least a bigger viewfinder would've been nice

Would I buy the Pentax 17? That's the question I made for myself. If I didn't know about half frame cameras and wanted a sophisticated half frame point-and-shoot, I would buy it. But since I already have many half-frame cameras, when I "compare it to the prior art", I am not so satisfied.

Another "big pro" is the splendid lens it has. I have seen 30x40 cm prints made from the Pentax 17 and they retain plenty of detail. The body can be a good platform to develop a future full frame camera, there is plenty of space to make the film gate fit a 24x36 mm frame. Perhaps it is reason to be bigger than neccesary, so they could reuse some of its desing.

thinkbrown · Jul 3, 2025

halfaman said:
Another "big pro" is the splendid lens it has. I have seen 30x40 cm prints made from the Pentax 17 and they retain plenty of detail. The body can be a good platform to develop a future full frame camera, there is plenty of space to make the film gate fit a 24x36 mm frame. Perhaps it is reason to be bigger than neccesary, so they could reuse some of its desing.

Seriously. That lens does not get enough credit for just how crazy sharp and flare resistant it is. Modern lens coatings are a huge advantage.

roberthd12 · Jul 6, 2025

thinkbrown said:
Seriously. That lens does not get enough credit for just how crazy sharp and flare resistant it is. Modern lens coatings are a huge advantage. View attachment 402045

You know, I am not the target audience for the 17. Why? I am not a younger demo. Far from it. Way far. Instead, I'm a 75% digital shooter (Ricoh GR and Fuji X100), and 25% 35mm film (various). But, over time, I am getting bored with digital and its gloss, its slickness and almost-perfect results. And don't get me started on the iPhone. I love the tool and its convenience, but anyone can use it and get good results. The process is mind-numbingly easy.

So, I want to think a little bit with whatever brain cells I have left. And sometimes that means learning a new tool for this passion of mine. The 17 will enable me to process a format I have no experience with, and with a modern-day confidence in hardware. I do not care about the perhaps-lower resolution. Well, that lower resolution is confirmed by being half-frame, of course, but it is not confirmed by those who view my images. Most people beyond photo forums cannot tell the difference between large format and a Polaroid. They just want to look at the shot and like it. Technical details mean very little to 95% of the public.

So, we are a bit more critical. But one thing is certain. Photography has to be fun. And, after reading and viewing dozens of Pentax 17 reviews, I think I will take the plunge. And, I commend Ricoh for putting Pentax back into the conversation among reviewers and influencers. It's called modern-day marketing.

koraks · Jul 6, 2025

roberthd12 said:
Photography has to be fun.

That's a great way to enter our forum - welcome aboard!

roberthd12 · Jul 6, 2025

koraks said:
That's a great way to enter our forum - welcome aboard!

Many thanks, glad to be here!

dcy · Jul 6, 2025

roberthd12 said:
You know, I am not the target audience for the 17. Why? I am not a younger demo.

There's this stereotype that the target audience is a younger demo. But did Pentax ever say this? Or is it just something people assume? Because I think it's wrong. I think that age is a poor predictor of whether this camera is for you. I'm in my 40s and I feel that it was made for me.

I think the target audience is someone who enjoys the tactile feel (the film advance lever, the grip, the weight), wants some control over what the camera does, but also wants a relaxed laid-back experience. I can easily imagine experienced people loving it for casual fun, and inexperienced people being wholly uninterested. This isn't a "beginner" camera. It is a camera for people who want a particular type of experience.

My wife is less experienced and less interested than me. Her camera is a point and shoot from the 90s with AF and a zoom lens. It's a very different feeling. She likes it. I don't.

roberthd12 said:
So, we are a bit more critical. But one thing is certain. Photography has to be fun. And, after reading and viewing dozens of Pentax 17 reviews, I think I will take the plunge. And, I commend Ricoh for putting Pentax back into the conversation among reviewers and influencers. It's called modern-day marketing.

roberthd12 · Jul 6, 2025

Great points. You emphasize "casual fun," and I think that nails it.

4season · Jul 6, 2025

roberthd12 said:
You know, I am not the target audience for the 17.

I have no idea what someone like me is "supposed" to be buying, so I don't worry about it.

Agulliver · Jul 11, 2025

Hmm I now cannot find the article where I read about 20% of Ricoh sales being the Pentax 17 but it probably meant to refer to the Photo division.

When I try various searches now, the algorithm seems to lead me to social media influencers claiming (without evidence) that Pentax has ceased production of the 17. They extrapolate this from the announcement that the programme has been paused after TKO's exit...and admit that they are making up a rumour regarding production of the Pentax 17.

thinkbrown · Jul 11, 2025

Agulliver said:
Hmm I now cannot find the article where I read about 20% of Ricoh sales being the Pentax 17 but it probably meant to refer to the Photo division.

When I try various searches now, the algorithm seems to lead me to social media influencers claiming (without evidence) that Pentax has ceased production of the 17. They extrapolate this from the announcement that the programme has been paused after TKO's exit...and admit that they are making up a rumour regarding production of the Pentax 17.

Yeah, there's no way Pentax has ceased production of the 17. I was at BILD in New York a couple weeks ago and a large part of the Pentax booth was Pentax 17 focused. You don't spend that much tradeshow space on a discontinued product.

Pentax: Two new compact film cameras planned - Pentax 17 announced June 2024

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