Going back to the original topic...
I just saw the post on their facebook page in the comments. I was there in August (2014) and they had like 40,000 24exp rolls at the time.. (I could be off +/- 20k rolls, but I recall they had a lot)... They had it on their web store in December as well. Is it a coincidence that they all had December 2014 expiration dates and now that it's January 2015, they're all gone? My impression from talking to them was that once the 36 exp rolls were gone, the 24's weren't moving as fast. My guess, and it's purely a guess, is that once the film expired they just took it off their web site and dumped it since it wasn't moving and it was now expired. I imagine it took up significant space and they just made a call... Again, no flames, but that would be my impression. And, if accurate, would be kind of ironic given some of the boo hoo, the film is gone, comments on that facebook post... BTW, I bought 100 rolls of the 24 exp stuff last year and still have a bunch in the freezer in a plastic tote next to the costco chicken! ;-)
Oh yeah.. one thing to add.. you can buy 100ft bulk rolls of Delta 400 for $61.95 (free shipping) from B&H right now.. Taking all other bulk rolls costs out of the equation, @ 18 36exp rolls I would say that's "budget minded".