Huss,
Please take a few dozens of hours to polish your photo history knowledge. All the ressources are out there and it’s a fun ride.
Basically, the Nikon F took the photo world by storm, selling in excess of 1 Million units while, during that same time, Leica sold only around 200K cameras. That makes it only 1/5th. And it all went downhill, extremely fast, deeper and deeper.
The niche rf world was in bad shape. What kept Leica alive were its diehard followers. Not the mainstream market.
Mainstream market was basically: amateurs, newspapers, olympics, sports, fashion, wide angle, telephoto... anything. Schools, moms and pops. SLRs. MILLIONS of SLRS. Probably 500 SLR cameras for every single rf sold.
Ask yourself the question, why did Canon exit the rf world? Did you forget about them? They used the LTM mount, as you alluded earlier. And you forgot about Olympus, Pentax, Minolta slrs?
Just a few years ago, before and during the M8 days, Leica was a hair away of bankruptcy, and that was following their M5 days, which followed the poor M4 days... B&H couldn’t unload the Leica lenses even with 25% rebates in the 2000’s. A summilux 50 was going for 2000$ and less, new. Almost nobody wanted to touch them except the diehards.
I for one, was willing to die with my Leicas and stop shooting the day they’d stop manufacturing. Folks like this are the ones who kept the boat. The 1%.
The camera that saved Leica was the M9, and the digital world/era. In the digital era, people started to expect SMALLER devices. Think iphone. And this is where Leica got their swag back by total and absolute luck, finally the M form got in tune with the digital times... fuji got on board.
Leica was on life support and somehow survived until the market changed in its favor. Not the other way around. They had extremely difficult years, decades.
And so on.
Leica started to breathe when Kauffman bought the ship from disaster. Before him, Lee the director was causing a lot of harm. Kauffman decided that, in its extreme Niche market, the only way to survive would be to go Luxury full speed. Luxury and legacy. Slowly, the HCB stories/hype started to follow. The Magnum “legend” got into people’s heads. Street photography got hyped again. Even Magnum got back its mojo, thanks to legendary obacure stories. Basically, the digital market was annew pradigm shift and the asian market was very thirsty for anything western.
In conclusion, Nikon, and Canon, did not see any future in the rf system, and there was NONE. Even today, the present and future is not in the RF but in the mirrorless system, and no rangefidners are not mirrorless. That’s where Canon and Nikon and Leica are headed: mirrorless.
The M film system is a sub-sub-sub-sub-niche for crazy people as myself and a few others. Leica does not survive on that, but it is our crowd that keeps it mythical. And Leica needs that Myth to stay alive.
Leica tried many times to get away from the M system as we know it. They didn’t succeed because of its core custimer base didn’t let them. This was a blessing but also a terrible curse. Look at the various M6 prototypes, the M5. The leica crowd didnmt want those, and they didn’t want the lesser SLR offerings. The Leicaflex was brilliant, but extremely expensive. Leica was really between a rock abd a hard place. They couldn’t break through. All they had was the M line, and that was a cursed position to be in.
Too much to write. Just look it up.