+1 on giving Lomography some credit for keeping those film coaters alive, keeping labs going, generating interest in film when it was considered "obsolete".
I've said before, their colour negatave 400 and 800 films are my "go to" colour films in 120. I was given the Konstruktor kit camera a few years back and had fun making it, and continue to have fun shooting film with it. I'm not a devotee of the "Lomo way" but it has produced some genuinely interesting photographs. I will not trash them. If anything we needed them in the past and still do.
I know they produce some wacky products that are not of interest to most of us. But I grow weary of the crowd who say "Oh it's Lomo so it's some 20 year old scraps, or useless wacky stuff" when they haven't even read about a new film.
And hey. It's a new film. Regardless of whether I personally want to use it, that's a good thing. I might yet treat myself to some of this stuff.