I don’t know if the late owner of SWATCH included all such makers, but he was concerned that watchmaking craft was in a precarious state should be continued, hence his threat to stop selling movements. He died before planned expiration of sales, so I have no idea how his plans turned out. In recent years, the sale of Swiss watches has steeply declined,primarily with slowdown of Chinese market for “prestige” watches, with backup of maker’s inventory.
I know several watch collectors. They are just as nutty as camera collectors. There is nothing wrong with being nutty and collectors play an important roll in preserving the past.
I may be wrong, but wasn’t the Hassy 35mm landscape format camera a rebadged Fuji?
But whatever, back to the Leica watch: enough has been said about people willingly being separated from their money.