In the emulsive article Harman give the planned Ortho Plus prices for ILFORD online own store;
"Our UK web pricing for the ORTHO PLUS which will be £8.35 for 135 36 and £7.99 for 120 (both inc VAT). Our web prices tend to be higher than the prices that our dealers".
By comparison ILFORDs online price for FP4/HP5 in 135-36 for one roll is £5.92 or about 13-18% more than better dealer retail prices circa £5-5.25. (Presumably to avoid undercutting their own dealers) For SFX as a lower volume comparison is £11.66 compared to c10.20 dealer price which is a 14% difference. (Note some dealers charge more than ILFORDs own prices)
So this would suggest a best dealer price of ca. £7.25 for 135-36 and 6.96 for 120 if a 15% reduction is applied to ILFORD online store prices.
By comparison Rollei Ortho 25 is c£7.34 for 135-36 and 120. This is probably not entirely without co-incidence (they are both lower volume products, with a minimum cost of production and its not financially advantageous to under cut the opposition significantly for the volume. Harman of course slit and package some of the Rollei films (inc I think Ortho 25 but happy to be corrected) so will be aware of the current volumes involved!).
"Our UK web pricing for the ORTHO PLUS which will be £8.35 for 135 36 and £7.99 for 120 (both inc VAT). Our web prices tend to be higher than the prices that our dealers".
By comparison ILFORDs online price for FP4/HP5 in 135-36 for one roll is £5.92 or about 13-18% more than better dealer retail prices circa £5-5.25. (Presumably to avoid undercutting their own dealers) For SFX as a lower volume comparison is £11.66 compared to c10.20 dealer price which is a 14% difference. (Note some dealers charge more than ILFORDs own prices)
So this would suggest a best dealer price of ca. £7.25 for 135-36 and 6.96 for 120 if a 15% reduction is applied to ILFORD online store prices.
By comparison Rollei Ortho 25 is c£7.34 for 135-36 and 120. This is probably not entirely without co-incidence (they are both lower volume products, with a minimum cost of production and its not financially advantageous to under cut the opposition significantly for the volume. Harman of course slit and package some of the Rollei films (inc I think Ortho 25 but happy to be corrected) so will be aware of the current volumes involved!).