I ordered one. You're right - the site doesn't gave to many specifics, but it's worth taking a chance on it for $209. By the way, it's listed on their site for 209 Euros (approx $275), but if you're from the US you'll get switched to the US site where you'll get it for $209.
I liked the multi-format aspect, and if I don't like the lenses I'll likely switch them out with something higher quality.
By the way, here's the info on the lenses:
Together with a team of experienced optics engineers, the Lomographic camera developers have refined both a 90mm lens and a 58mm wide-angle lens; each lens offers high quality photos while still being loaded with the Lomographic charm we all know and love. Oh, and this is just the start: the Belair X 6-12 features an exchangeable lens system for ultimate experimentation and flexibility you can rest assured were already working on more new and exciting lenses!
90mm Lens
An awesome wide-angle optic with a similar angle-of-view to the legendary LC-A. Lens Focal Length: 90mm
Maximum Aperture: 1:8
Minimum Aperture: 1:16
Angle of View: 65 degrees (6 x 12)
Standard 35mm equivalent Focal Length: 32mm (6 x 12)
Standard 35mm equivalent Focal Length: 40mm (6 x 9)
Standard 35mm equivalent Focal Length: 52mm (6 x 6)
Focusing Zones: 1m, 1.5m, 3m, Infinity
58mm Ultra-wide-angle Lens
An ultra-wide-angle optic with a similar angle-of-view to a 21mm lens on a compact 35mm camera. Its perfect for the 6 x 12 format! Lens Focal Length: 58mm
Maximum Aperture: 1:8
Minimum Aperture: 1:16
Angle of View: 90 degrees (6 x 12)
Standard 35mm equivalent Focal Length: 21mm (6 x 12)
Standard 35mm equivalent Focal Length: 26mm (6 x 9)
Standard 35mm equivalent Focal Length: 35mm (6 x 6)
Focusing Zones: 1m, 1.5m, 3m, Infinity