Yes, but they're not doing that...are they? Their financial managers don 't want more film business.
I've posted before in other threads but I thought I'd post a dedicated thread. Does anyone else have good news from their local camera shop or local scene?
my local shop closed end of last year; the other one doesn't sell film of any kind.
Camera shops don't close just because of no film.
I don't think Kodak or Fuji do any significant advertising anywhere...if you think otherwise it would be easy for you to share right here, on Photrio.
"Kodak" and Fuji are simply making a little money while backing quietly away from film.
No, they're currently going with the far cheaper option of focusing on social media instead, and making a reasonably good effect with it. If they decide to step up further from that, then going after product placements would be the next logical offering rather than commercials or magazine ads.
Fuji and Kodak are doing lots of advertising for their film products. Other members have already given you several very good examples, see the postings above. Like the instagram pages of Kodak. They are also active on Facebook:
https://www.facebook.com/kodakprofessional
Fujifilm is also active on instagram:
https://www.instagram.com/fujifilm_profilm
They are doing there also regularly their "Film Friday" competition in which you can win free film.
Fujifilm has also started a film photography webpage for starters in film photography:
https://www.ishootfujifilm.com/
But that is their smallest marketing project: For their instax film products you will find dozens of Fujifilm social media pages because all local Fujifilm operations run their own marketing, perfectly fitted for the special needs of the local markets: In some countries they are using TV commercials for their numerous Instax film products (e.g. in Asia). Here in Germany they are advertising in online photo magazines and photo print magazines. And they have opened their "Fujifilm Wondershop Stores" in many countries, selling their photo products in these brick-and-mortar stores. These stores are doing local marketing.
Social media is currently the most effective way for marketing. We can confirm that from our own experience. Therefore we have increased our activities there, too:
https://www.facebook.com/FOTOIMPEX/
https://www.instagram.com/fotoimpex/
https://www.instagram.com/ADOXPHOTO/
https://www.facebook.com/ADOXPHOTO/
'Fujifilm has invested like no other film manufacturer: They have made their instax instant film line to the most successful photo products at all in the photo market."
Neither Kodak nor Fujifilm are going away from film. Not at all. Just the opposite is right: Both are investing in film. In new production capacities and products.
Kodak is currently investing in new converting capacities (we have a whole thread here in this subforum about that topic, please have a look at it). And they are investing in re-introduced film products, like TMZ and Ektachrome. They are also investing in new labs for cinema film.
Fujifilm has invested like no other film manufacturer: They have made their instax instant film line to the most successful photo products at all in the photo market.
With this product line they have blown all digital manufacturers "out of the water" concerning sales volume: In their last fiscal year they have produced more than 10 million instax cameras. So they have produced more film cameras than Canon, Nikon, Sony, Olympus, Panasonic, Fujifilm, Pentax, Sigma, Hasselblad, Phase One have produced together digital ILC cameras! Sales of ILCs of all these digital camera manufacturers were only 8,2 million cameras.
And whereas digital camera sales are massively declining, instax sales are increasing.
Of course not only the sales of instax cameras, but also instax film. Dozens of millions of instax film packs are sold p.a. Fujifilm is running their lines in 3 shifts per day to keep up with demand.
Furthermore Fujifilm is bringing Acros back, also a big investment and a clear commitment to film.
ADOX - Innovation In Analog Photography.
I subsume it under film. And that is the standard way at photo engineering. Interesting that you take a different stand.Instax is a fabulous product...however it's not film.
"Kendall Jenner and Chris Hemsworth"... never heard these names before, but that is why I am on Apug.
I subsume it under film. And that is the standard way at photo engineering. Interesting that you take a different stand.
Do you mean something like this:If social media is used it'd be great to see examples. Every teen does social media, which means they operate a digital camera (phone).
Do you mean something like this:
https://twitter.com/hashtag/ilfordphoto?src=hashtag_click
?
Film based photography might not be a massive part of social media, but it isn't exactly a massive part of the world in general... This doesn't mean it isn't a notable part of the world or social media however.
Do you mean something like this:
https://twitter.com/hashtag/ilfordphoto?src=hashtag_click
?
Film based photography might not be a massive part of social media, but it isn't exactly a massive part of the world in general... This doesn't mean it isn't a notable part of the world or social media however.
If social media is used it'd be great to see examples.
But having a Facebook, Instagram, or Twitter accoun, or even just a respective hashtag makes them just one out of hundredthousands, you cannot compare that to late major-magazine or billboard advertizing. With social media it only gets interesting when topics are coupled to personalized advertizing or when those people with a flu come into.
Instax is a fabulous product...however it's not film,
it's very low quality (fwiw) and its wildly expensive-per-shot.
Fujifilm is obviously pursuing bigger yen with very expensive and excellent digicams.
Camera purchase comparisons (digital Vs film) tell the big story: virtually nobody makes a film camera in modern times...and virtually nobody wants to CLA their old film cameras (that's why I have two old Pentax...just in case I want to play with my Nikor reels and Nikon scanner.
With all respect, but unfortunately you don't know the product at all. Of course instax instant film is a real film product. The same is valid for Polaroid Originals instant films.
All these instant films have as the main, core element negative film. It cannot work at all without it! The film is absolutely essential!
Instant films are the most complex, complicated and sophisticated film products at all on the film market! After exposing an instant film about 50 (!!) chemical processes start running around the negative film. Some have to work at the same time simultaneously, and the other in a precise row one after the other. All that complex film chemistry is really more than "rocket-science".
The negative film which is used is made with the same machines as standard negative films: Same emulsion machinery and same coating machinery.
Therefore instant films can only be made by film manufacturers! And by no one else!
Neither an (inkjet) paper manufacturer nor a digital camera manufacturer will ever be able to make silver-halide based instant film like Fujifilm instax or Polaroid Originals.
That is your personal opinion. Fine. But more than 40 million users worldwide think otherwise and like and use this product. And the number of users is increasing. Meanwhile for even 16 years without interruption, by the way.
And our investments are not based at all on Instax sales. Our investments are based on years of market research, customer feedback, and our own sales data. Sales data of the products we have a focus on (Instant film is not our focus. It would destroy our company if we would get in competition with Fujifilm and Polaroid Originals).
We of course know our numbers. And because of that we are investing in silver-halide products.
No, the opposite is true: Fujifilm is making 2x more money with their silver-halide products than with their digital cameras. Digital Imaging is a niche product for them. Only about 5% of the company's revenue is from Digital Imaging (photo).
In 2019 14,8 million digital cameras were sold, and about a bit less than 11 million film cameras. The sales of digital camera are declining, the sales of film cameras are increasing.
That are the current facts.
The demand for used film cameras is strongly increasing. So strong, that lots of film cameras have now surpassed their former price new.
Facts are also that the camera repair shops see huge increasing demand for CLAs and repair of film cameras. The repair technicians have more work than ever and are so busy that you often have to wait months before you get your repaired camera back.
ADOX - Innovation In Analog Photography
That makes no sense. Where do you invent this stuff? And why? Both companies have introduced new or reintroduced old films."Kodak" and Fuji are simply making a little money while backing quietly away from film.
That makes no sense. Where do you invent this stuff? And why? Both companies have introduced new or reintroduced old films.
Footing the bill for a few pilot episodes on stuff headed for one of the TV Streaming Services where the main character happens to use film in a modern setting would probably net them better return for reminding people that "Film isn't dead..." than any magazine ad campaign could.
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