Can you say what Instax will do for the long term future of Kodak, Ilford, Foma Adox etc whose market is what I'd term the traditional film market. I fear that the example of Instax is not a lot of comfort for the above manufacturers or those of us who use their products. Thanks
pentaxuser
Instant film in general (both Instax and Polaroid Originals) has
positive side effects on what you call 'traditional film market' = non-instant films. Because instant film was the medium which already many years ago started a film revival and new interest in film as a photographic medium (not only Instax is booming, but Polaroid has also two-digit growth rates p.a.). Lots of young photographers, mainly 'digital natives', get in contact with this new for them medium film by instant film photography.
And a certain percentage of them, those with a deeper "love affair" with photography, discover the medium further and also try conventional film.
Lots of the numerous instant film shops worldwide have meanwhile added non-instant film products including standard film cameras in their programme. Just two examples:
"Film never die" shop in Melbourne started some years ago as an instant film shop. And now they are also a very successful, quickly growing film lab, film seller and workshop organiser. Most of their business is now from standard film.
Another current example is Brooklyn Film Camera In NY, a mainly instant film camera shop now extending its programme to standard film and cameras, too.
A big electronic shop chain where I am currently living has added instax film and cameras some time ago to their digital camera programme. And in the last months they have further added Fujifilm single use cameras next to Instax. A product I've never seen at their shops before.
So, instant film plays an important role as a starting point to get young photographers interested in using film. In the end, all film manufacturers and film distributors are benefitting from that in the mid and long term.
From a production point of view: The huge demand for instant film is very important to keep the coating lines at InovisCoat and Fujifilm running. At my factory tour at the Polaroid factory in Enschede it was clearly said and of course obvious and seeable for everyone that there is no emulsion making and coating at this plant. Integral instant film has a negative film base. And that is made by InovisCoat in Germany (former Agfa engineers and machinery). The Jumbo rolls are then shipped to Enschede. That keeps the line in Germany running at an economic reasonable capacity. And therefore it is possible that InovisCoat can coat some niche products for other companies, too. For example Bergger Pancro 400 and Lomography Tourqois films.
Similar at Fujifilm: The even much much bigger instant film production at their film plant in Tokyo keeps the coaling there running at high capacity and so supporting the production of their standard films.
Without the boom in instant film photography the situation for non-instant film would certainly significantly worse. Therefore even if you don't have any interest in using instant film, you should be happy that it is there.