The hydroponic stores deal with the public, which is why they won't sell any lamp that puts out a lot of UV or isn't suitable for an open fixture. Also, when they say a lamp has 15% more blue or UV or whatever else can make a stoner think that they will get better results, remember that 115% of next to nothing is still next to nothing.
If you want as white a light as possible from the hydro store, check out the 315w 'light emitting ceramic' lec lamps. Reassuringly expensive. Very long lamp life. Takes about 8,000 hours to drop to 80% output and that 80% will stay around 80% for many years to come.
It takes some minutes for hid lamps to reach full brightness. It's also recommended to give 30 minutes between switching them on/off or off/on.