My recollection of how to load an earlier version of this camera is:
Wind the film counter past 12, remove the slide out part of the pressure plate, pass the film through, replace the plate. Then I think you're supposed to have the film counter between 12 and 1 when you load, then wind to 1 and keep winding until 1 appears in the red window. The wind knob doesn't have a stop on the first frame, so it will let you keep going until you get to the 1 in the red window. Then close the window and take the first exposure. Now flip the wind release [back left side near wind knob, you don't have this], and wind to 2. This time it will stop at 2. Take the second exposure, flip the release, and so on.
However, mine is an earlier model and doesn't have double exposure prevention, the "On/Off" switch yours does, or the 6x6/645 switch - it has the wind release where your 6x6/645 switch is. Nevertheless I think the idea is similar. You need to line up the first frame using the red window and only after that does the camera automatically space the frames. Not sure if the "On/Off" switch needs to be used to allow you to wind to 1.