We're mostly not the target audience....from what I remember the Ferrania 400 film was a bit grainy but perfectly usable. I burned through a ton of it as the Truprint house brand, getting free rolls when I sent films to them for processing. The grain was the only issue, tones and colours were good. It was fine for 6x4 prints but not great for anything much bigger...and did not respond too well to under exposure. I used it because it was effectively free, when I bought a 400 speed film it was always Fujji Superia.
As a film for lomography it's probably pretty ideal...the grain will work with the simple lenses of the lomo style cameras. I guess your $5 a roll includes the costs of freezing the stuff for 7 years!
