Lomography introduces pre-aged film!

Huss · Feb 22, 2017

"Aged like a fine wine"

https://shop.lomography.com/en/lomo...launch&utm_medium=email&utm_source=newsletter

Bless them!

(I guess I have a lot of wine in my freezer!)

dmr · Feb 22, 2017

Looks like it's Ferrania. I didn't really care for it when it was fresh. Maybe it improves with age?

mweintraub · Feb 23, 2017

So...they bought film off ebay?

Prof_Pixel · Feb 23, 2017

Humm... 'fine wine' NOT! More like cheap wine that turns to vinegar with age.

TattyJJ · Feb 24, 2017

Sounds a bit more like "We bought a big chunk of film, but totally forgot it was at the back of the freezer for 7 years and are now going to try get rid of it"

twelvetone12 · Feb 24, 2017

Quite expensive too, almost as fresh Superia or Ultramax

Huss · Feb 24, 2017

They are going to sell all of it to young,happy, fun loving customers.
I don't think APUG is the target audience..

$5/roll aint bad considering they are being up front as to what you are getting, and people eagerly pay more for that on ebay.
I think almost all the film I have is expired. Hasn't bothered me yet.

Ektagraphic · Feb 24, 2017

Next thing you know, they'll be selling jeans with holes already in them

Kino · Feb 24, 2017

Hmmmm... Maybe I should sell them my 2 x 250 foot x 6 inch rolls of panatomic x aerial film with a 1970's expiration date!

Cholentpot · Feb 24, 2017

Kino said:
Hmmmm... Maybe I should sell them my 2 x 250 foot x 6 inch rolls of panatomic x aerial film with a 1970's expiration date!

I'll take some off yer hands.

I just got a few rolls of Max 800 expired sometime around 2006 and a Lloyd's loader with a half roll of something in it. No clue what is in it...Rodinal here we come!

So you're saying my freezer of expired film is worth selling and then buying fresh film? We'll blow me down blind and strike my knee! Yeehaa! There's silver in them there freezer!

Kino · Feb 24, 2017

Well, the base is only about 1.5 mils, so unless you have a vacuum back on your camera, it's not going to work well...

Photo Engineer · Feb 24, 2017

Film is like meat or produce. They all go bad with time.

PE

keenmaster486 · Feb 24, 2017

Yes, this is like saying:

FOR SALE

One prime rib, expired 1947. Pre-aged like fine wine!

Although look who's talking, I use expired film all the time.

dmr · Feb 24, 2017

keenmaster486 said:
FOR SALE

One prime rib, expired 1947. Pre-aged like fine wine!

Or like this one, one I really saw in December. (Sorry for the crummy phone pic.)

Helios 1984 · Feb 24, 2017

from some renowned Italian filmmakers... I wonder who?

fdonadio · Feb 25, 2017

dmr said:
Or like this one, one I really saw in December. (Sorry for the crummy phone pic.)

At least the mashed potatoes are fresh!

Prest_400 · Feb 25, 2017

Photo Engineer said:
Film is like meat or produce. They all go bad with time.

PE

I recall finding a thread about the Kodak MAX 800 when it was improved (2008-10) with you and Ron Andrews in p.net. The most interesting fact was that being one of the fastest Kodak CN films, a few months already made a difference in the film and storage could be noticeable.
Lomography CN films are most probably Kodak contract production and I don't know if they could be the Kodak Gold films that are no longer house brand produced... Gold 100 and Max 800.

Dave mentioned something that Lomo took good care of the jumbo (refrigerated), so perhaps it may be rather OK. Still, I prefer to buy fresh film; the Kodak made CN!

Agulliver · Feb 25, 2017

We're mostly not the target audience....from what I remember the Ferrania 400 film was a bit grainy but perfectly usable. I burned through a ton of it as the Truprint house brand, getting free rolls when I sent films to them for processing. The grain was the only issue, tones and colours were good. It was fine for 6x4 prints but not great for anything much bigger...and did not respond too well to under exposure. I used it because it was effectively free, when I bought a 400 speed film it was always Fujji Superia.

As a film for lomography it's probably pretty ideal...the grain will work with the simple lenses of the lomo style cameras. I guess your $5 a roll includes the costs of freezing the stuff for 7 years!

David T T · Feb 25, 2017

Huss said:
They are going to sell all of it to young,happy, fun loving customers.
I don't think APUG is the target audience..

Lol! I'm certainly none of the above!

mgb74 · Feb 26, 2017

Photo Engineer said:
Film is like meat or produce. They all go bad with time.

PE

I remember reading, many years ago, that Kodak "pro" films were essentially aged to close to an optimum point, then delivered to "pro" retailers who kept them refrigerated so they'd stay near that point. True (at least then)?

Photo Engineer · Feb 26, 2017

Some were and some were not, but none of them were expired or old in any sense of the word!

PE

Prof_Pixel · Feb 26, 2017

mgb74 said:
I remember reading, many years ago, that Kodak "pro" films were essentially aged to close to an optimum point, then delivered to "pro" retailers who kept them refrigerated so they'd stay near that point. True (at least then)?

In my experience at Kodak, 'Pro' films weren't really aged and were expected to be kept refrigerated by the retailers and photographers to maintain quality. "Amateur' films were expected to receive 'rough' handling and poor storage conditions in use and were 'pre-aged' by Kodak to minimize changes seen by the user over the life of a roll of film.

Leigh B · Feb 26, 2017

Back when I was designing electronic equipment, there was a saying in the Marketing Department:

"If you can't fix it, feature it."

Which means if it does something unexpected and you can't correct that, put a positive spin on it and advertise it.

- Leigh

tezzasmall · Feb 27, 2017

I continue to laugh at Lomo's antics but if they've got the cheek to dress up the descriptions and people are willing to pay the prices asked, who are we to say otherwise?

removed account4 · Feb 27, 2017

there was someone here on apug a few years ago who was selling
expired film for more than fresh film. he also suggested he
supplied LOMO with some of their expired-stuff...
they have been selling expired film for years.

Lomography introduces pre-aged film!

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