I believe there is another misconception that the Lomo color negative films are based on Kodak’s FIRST generation VR films from the early 80s. Those films were Kodak’s first answer to Fuji’s new HR films, which were truly a breakthrough in image quality. Fuji HR films had a high resolution clarity and almost 3D-effect. Kodak’s VR’s were more marketing than anything else, they still looked like the older emulsions, and the first generation VR wasn’t great. I used them. Huge disappointment. It wasn’t until the second generation that Kodak quickly followed with, VR-G, that Kodak got its act together and could compete with Fuji’s new tech. The Lomo films don’t look like the first gen VR, they look like the second, VR-G. While the Lomo colors aren’t as vibrant as Ektar or even Kodak Gold, they’re much more vibrant than the first gen VR films.